You’ve probably heard of Crystal Grit Stones. These are diamonds that have been cut and polished to create a unique sparkle that reflects the light in a way that is extremely hard to replicate. They are known for their unique intricacies that only a specialty cutter could create. Well, here’s good news: you can create similar effects with your site’s interaction by using the right tools.
Step one: Identify your target audience and what they want
The first step in any marketing strategy is to figure out who your target audience is, what they want, and how you can best serve their needs and wants. You can use a variety of free tools to build your list of target audiences, from Google Analytics to Hootsuite to BuzzStream. Try a few of these to see which one suits your purpose best.
These tools let you create a targeted list of people who are interested in your topic or subject matter. When a user clicks on a topic or subtopic within your website, they are being transported to the intersection of a navigation menu that contains the following:
- Home: pointing to the home page
- About: pointing to the page about you
- Blog: pointing to the blog
- Shop: pointing to the shop for your product
- Sign Up: leading to the sign up page
This is an extremely powerful navigation menu because it lets you target an audience that is interested in your specific topic. If someone clicks on a navigation link that takes them to the sign up page for your product or service, you can be sure that they have a specific interest in what you have to say. This is not surprising considering that they have come to your site because they want to learn more about your topic or product. These links let you tap into an audience that is already interested in your subject matter.
Step two: Craft a crystal-clear message
The next step is to take your list of target audiences and create a crystal-clear message that will stand out to them. The key to this step is to identify your unique perspective and reasoning behind the subject matter of your website or blog. What do you have to say that they will value and benefit from?
Your answer to this question will become the heart of your content. You can use words and phrases that summarize your unique viewpoint, or you can find poetic meanings in the subject matter. For example, if you are a financial blogger, you could have a blog post that talks about the importance of paying your bills on time considering that people with low credit ratings are more likely to miss payments. You are a service provider, you could blog about how to manage your time efficiently so you can maximise your productivity and get more done. The key is to write from a pure experience that only you can give birth to.
Step three: Create compelling CTA
The third step in your strategy is to create a compelling call to action (CTA). A CTA is a phrase or phrase pair that you use to get your visitors to take a particular action. The idea is to create a sales pitch that is so good that it compels your readers to take the action you want them to take. You can think of these as the hook that will draw fish to your hook.
The key to a good CTA is to create a strong consequence for a specific action. People hate feeling that they are being led down a rabbit hole or that their time is being wasted. We want to avoid these feeling with our CTAs. We need to create a feeling of urgency that will compel the reader to take action now. We want to create a sense of urgency around the concept of saving time, increasing productivity, or growing a business.
Some examples of great CTAs include:
- Take this free video training and learn how to be more productive
- Get the latest news on the stock market and learn about a different stock trading strategy
- Learn how to manage your time and become more productive
- Use this awesome tool to create products that will grow your business
- Sign up for our free newsletter and get the latest on the most popular technologies and products
With these steps, you can create a high-impact website or blog. You can use the tools discussed in this article to begin your journey. Once you’ve tapped into a useful audience, you can use your website to promote your business and products.