What is an Online Marketing Agency and How Do They Work?

If you’re reading this, I assume you’re either an agency owner, manager, or employee and are wondering, “What is an online marketing agency?” And, even more importantly, “How do they work?”

The answers to these questions aren’t simple. In fact, it can be rather complicated. That’s why I’ve decided to write this article. By the end, you’ll have a good understanding of what an online marketing agency is, how they operate, and how you can hire them to help you grow your business.

What is an Online Marketing Agency?

To start, let’s talk about what an online marketing agency is not.

If you’re reading this, I assume you’re either an agency owner, manager, or employee and are wondering, “What is an online marketing agency?” And, even more importantly, “How do they work?”

The first and most important thing to keep in mind is that an online marketing agency is not a traditional marketing agency that creates ads and popups to promote products. In other words, they don’t create advertisements that end up on billboards, radio stations, and TV news shows. Instead, they focus on creating content (articles, podcasts, etc) that engage readers, fans, and customers.

Let’s say you’re a real estate agency. You’ve got a great website with a lot of helpful content. The only problem is, no one knows you exist. So, when a potential buyer searches for homes for sale near them, your website doesn’t show up in the results.

That’s why your business needs an online marketing agency. They’ll create a strategy to gain more visibility in the SERPs (Search Engine Results Page) for important keywords and phrases. But, instead of focusing on getting you more Facebook fans, Instagram followers, and Twitter users, the analysts at an online marketing agency will focus on understanding your industry, your competition, and what will make you more attractive to potential customers.

The next question you need to ask yourself is, “How do I want the world to see me?”

If you’re an entrepreneur, you’re used to being your own boss. You’re used to making your own decisions and having complete control over your life. But, being an independent business owner doesn’t mean you’re exempt from outside influences. Your customers will have opinions, ideas, and demands too.

That’s why when choosing a marketing agency, you need to make sure that they’re someone you can trust. Will they give you good advice and work according to plan? Can you feel comfortable giving them full control over your social media accounts? Will they provide objective feedback and analysis?

How Do They Work?

So, how do they work? In simple terms, an online marketing agency will:

  • Analyze your existing website and social media accounts
  • Create a plan to grow your business
  • Set up automated social media posts and comment campaigns
  • Maintain your website and social media accounts
  • Measure the effectiveness of your campaigns and analyze the results
  • Provide regular feedback and reporting
  • Pro-rate based on the level of engagement you have with your audience

As you can see, they work a lot. But, don’t worry, they don’t charge you for every hour they spend online. Instead, they bill you based on what you need. So, if you’re not really using social media to grow your business, they won’t charge you for it. But, if you’re actively using social media to engage with your audience and gain credibility, they will.

Now, it’s important to note that just because they create content for you doesn’t mean that you have to agree with everything they say. But, it does mean that you’ve got someone you can ask for feedback and analysis of what’s working and what needs to be changed.

Different Types of Online Marketing Agencies

An online marketing agency can take many different forms. Some focus solely on SEO (Search Engine Optimization), while others may also do paid advertising or social media marketing. The main thing is, as a business owner, you need to be sure that whoever you choose is someone you can depend on to provide expert advice and boost your business’ visibility in the right places.

There are a few different questions you need to ask yourself before making a decision. First, do you want to focus specifically on SEO or do you want an agency that can provide a full array of services? Second, how much experience do you want to outsource versus doing it yourself? Third, what is your budget and how much do you want to spend?