An online marketing calendar can be a great tool for marketers. It allows you to track all your marketing activities – from SEO to email marketing – in one place. It also makes it easy to keep track of due dates and objectives so you can plan your year or quarter ahead.
Creating an online marketing calendar is fairly easy. You just need to know where to start. Here are four steps to get you started.
Step 1: Set Up Regular Chats With Your Marketing Team
The first step in creating an online marketing calendar is to set up regular chats with your entire marketing team. These chats shouldn’t be about work. They should be about sharing ideas, getting feedback, and checking in on each other’s progress.
You might schedule these chats every two weeks. That way you can review the last two weeks of activity and get feedback from your team about what they think worked and what they think could be improved upon.
Step 2: Set Up Regular Chats With Key Stakeholders
The second step in creating an online marketing calendar is to set up regular chats with key stakeholders. These chats should focus on different topics – possibly including the future of digital marketing – but they should still be about sharing ideas, getting feedback, and checking in on progress. However, rather than having one-on-one chats with your team, you can also have these chats via video calls or web conferences.
If you work remotely, having these chats on a webinar will be much easier. You can also use a tool like Zoom to join a video conference with other participants.
Step 3: Start With An Outline
The third step in creating an online marketing calendar is to start with an outline. You don’t need to have an extensive outline to begin with. In fact, most planners only have a couple of sentences for each activity. But it’s crucial that you have one. Without an outline, it’s difficult to know where you’re supposed to start and how much time you have to spend on each activity.
An outline can help you establish clear priorities. It also helps you track your progress and know when you’ve completed an activity. We’re more than happy to share our own personal outline. It contains only a few sentences for each activity, but it’s helped us keep track of our objectives and due dates for each task. It also means we have something to look back on at the end of each quarter.
You can also use the outline to set weekly or monthly goals. That way you know exactly what you should be working on each week or month. It also helps establish a structure to your planning and guides your decision-making process.
Step 4: Review Your Plan
The fourth step in creating an online marketing calendar is to review your plan. You should do this at the end of each quarter or week. This will ensure you’ve followed all the steps correctly and will give you a clear idea of how the plan is progressing.
There are a few key things to review. First, did you meet your objectives? If not, what were the causes of the failure and what changes can you make to improve upon this quarter’s performance?
You should also review how you can better integrate your online and offline marketing efforts. Did you meet your online marketing objectives? Did you increase web traffic, and if so, how? Did you increase social media engagement? Did you set up email campaigns successfully? Did you grow your list and if so, how?
Additionally, you can review which strategies were most effective (and, thus, worth pursuing) and which ones weren’t (and, thus, not worth the time and effort).
When you review your plan, it’s also important to look at the things you did well and the areas where you can improve. Are there any new activities you can add to your plan? Did you add any extra resources to your team? How can you better utilize your existing resources?
If you’re looking for a quick and easy way to plan your year, you can use a tool like Evernote to create an online marketing calendar. The digital notepad lets you add websites, blog posts, and upcoming events so you can easily keep track of all your marketing activities.
To create an online marketing calendar, simply click here to create a free account. Then, on a new screen, you’ll be asked to enter a title for the calendar. After that, you can enter your email address and create a password to access your calendar. Finally, you can click on the Create button to start adding entries to your calendar.
As you add entries to your calendar, you’ll see a green dot next to each one. These are due dates. You can also use keyboard shortcuts to quickly add an entry to your calendar.
Each day, you can view your calendar by clicking on the blue dot next to the date. You can then use the filter bar to quickly find the entry you’re looking for. When you find the date you’re looking for, a small popup will appear with more details. If you want to quickly add more details to an existing event, simply click on the plus symbol in the upper-right corner of the popup window. This will open a new window, where you can start typing the details of your event. After you’ve entered the details, click on the Save button to save the event and close the window.
If you want to change the date or time of an existing event, simply click on the event and open the popup window. From here, you can change the date or time and, if needed, add more details to the entry. When you’re done making changes, click on the Save button once again to save the changes.
As you can see, creating an online marketing calendar is pretty straight-forward. But that doesn’t mean it’s easy. It takes some time to get everything organized. So, don’t expect to complete this step quickly. Give it a good couple of hours and you’ll have a nice little calendar to track your marketing efforts.
An online marketing calendar is an essential tool for any marketer. It provides a single location for all your marketing activities. It also makes it easy to plan out your year and see how all your efforts are progressing. So, don’t hesitate to create one – whether you’re a seasoned marketer or simply starting out.