You have probably heard of a marketing portfolio. Essentially, a marketing portfolio is a collection of marketing projects that you have worked on. It is designed to showcase your creative skills and experience. A marketing portfolio may also include your digital marketing projects, such as websites, blogs, social media posts, etc. A marketing portfolio is a valuable asset for any marketer or content creator and is definitely worth creating. However, if you are looking for advice on how to create a marketing portfolio, this article is for you.
Why Create a Digital Marketing Portfolio?
To begin with, creating a digital marketing portfolio is a good idea because it allows you to keep track of your work and to reflect on your experiences. More and more companies and businesses are relying on digital marketing to attract potential customers.
You may want to create a portfolio simply to show your work to potential employers. If this is the case, creating a digital marketing portfolio is a good idea because employers may decide to look at your work to see if you are capable of performing the duties required for the position. In today’s world, employers are looking for candidates who are skilled in various areas of marketing and can demonstrate these skills through their work.
The Many Different Forms That A Digital Marketing Portfolio May Take
A marketing portfolio can take many forms. In most cases, a digital marketing portfolio will include some form of digital marketing project that you have completed. However, it can also be a collection of print advertisements, radio spots, TV commercials, etc. that you have worked on. The important thing is that it includes your work and the value that you bring to the table.
If you are looking to create a digital marketing portfolio, you may want to consider the following items:
- Web Design
- Content Marketing
- Email Marketing
- Social Media Marketing
- Marketing Automation
Once you have compiled a list of the items that you will need to create a digital marketing portfolio, take some time to reflect on your experiences and the value that you bring to the table. Remember, a good digital marketing portfolio is an asset that you can take to the bank.
What Should You Include In Your Portfolio?
The list of items that you should include in your digital marketing portfolio is pretty broad, but there are three items that you should always consider. These items represent the “nuts and bolts” of digital marketing and are critical for any marketer or business owner to understand.
Firstly, you should always include a website. When you create a website for your business, you are establishing a presence on the web and you can use this site to showcase your work. Your website should be well-designed, offer good usability and be functional. It should also be SEO-friendly so that it can naturally rank in the search engines. This way, when a customer searches for a product that you sell, your website will appear at the top of the search results.
Secondly, you should always include at least one blog post. Even if you are a one-person show, you should still have a blog post. A blog post is a good way to establish yourself as an “expert” in your field and allow potential customers to learn more about you and your business. Your blog post can be about anything relevant to your field and may even include tips and tricks that you have learnt along the way. If you are using WordPress, it is a good idea to look at the various categories and tags for your post. This way, you can easily find the content that is most relevant to your field. When a customer finds a blog post that is relevant to them, it means that they have found a “trusted” source and can easily access the information that they are looking for.
Thirdly, you should always include online stores that you have launched or will be launching. These stores can be for selling tangible goods (products that you can touch and feel) or services (things that you can provide for others). If you are looking to establish a bricks-and-mortar store, consider the various legal and logistical issues that you may have to deal with. In addition to this, you will also want to think about how you are going to fund the physical establishment of your store. If you have a budget, consider what you can afford and work your way from there. Once you have established your store, take some time to learn from experts in your field, build a customer base, and grow your business.
When you have compiled a list of the different items that you will need to include in your digital marketing portfolio, take some time to think about your experiences and the value that you bring to the table. Remember, a good digital marketing portfolio is an asset that you can take to the bank.