Have you ever created content and then seen no results from it? You’re probably going to encounter this problem a lot if you’re relying solely on content for online marketing. If you really want to grow your business, you’re going to have to rely on more than just content. In this blog post, we’ll discuss some of the essential steps you need to take to create content that will drive results.
Step one: Know your audience.
It’s important to know who is going to be reading your content, and what they are interested in. For example, if you’re writing about mortgages, you’re probably going to focus on how much money people are making, and how much house value is increasing. If you’re writing about real estate investing, you might want to concentrate more on tax benefits.
Once you’ve established a small audience, it’s time to step up your game and begin creating content that is much more valuable. Create content that is meant to inspire, encourage, or even delight your audience. Begin experimenting with different types of content (i.e.: video, infographics, e-books, etc.) to find the ones that work best for your target audience. You should also find a way to connect with your audience via social media accounts to make it easier for them to stay in touch with you.
Step two: Find your expertise.
Even if you’re not a professional in the field, you can still become an expert in your own right simply by doing your research and learning from those who are. Don’t be afraid to get educated in areas that might be helpful to your business. For example, if you’re in the real estate field and want to become an agent, you’ll need to have an education in real estate law. It’s never easy being a first-time agent because you’re going to be dealing with people’s livelihoods, and it’s imperative to learn as much as you can. Some agents specialize in certain areas of law and can be extremely beneficial to their clients. This is especially important if you want to establish a reputation for being a trusted adviser.
Step three: Develop a plan.
Now that you have an idea of who your audience is and what you’re trying to achieve, you can craft a detailed plan to achieve those goals. This can be a difficult task, especially if you’re doing it solo. Luckily, there are several online tools designed to help you develop marketing plans, collaborate with others, and track progress. Hootsuite is a free tool that can help you plan out your content strategy. If you’re using Facebook to grow your business, you can take advantage of the tool’s Timeline feature. Facebook’s Growth Team also provides a lot of great content, and you can use their posts as inspiration for your own.
Step four: Measure success.
It’s important to measure the success of your content strategy, whether you’re planning to use online or offline marketing. The only way to truly determine if your content is effective is by tracking the results. The more you track, the more you’ll learn. If you’re using Google Analytics to track your results, you can use its “Content” function to see the results of your efforts. The Content function will tell you how often your content was viewed, and if it generated any leads or sales.
Step five: Identify short-term wins.
If you’re looking to grow your business, you’ll encounter many challenges. One of the biggest (and most frustrating) challenges is identifying what is working and what is not. This takes a lot of time, and it’s easy to get discouraged. Once you establish a small but loyal audience, you can begin to see the results of your content strategy in terms of growth.
As you continue putting in the work and following the steps discussed above, you’ll be able to see more and more results. It might take some time to finally determine the content that is working best for you, but once you do, you’ll be able to replicate and leverage that content for even more growth.