Online Marketing Definition: How to Do It Right and Avoid Legal Scams

You want to use online marketing to promote your business, but you’re not sure what it means? Don’t worry, we’re here to explain. Also, if you’re thinking about getting scammed, read on too.

What Is Online Marketing?

Put yourself in your customers’ shoes for a minute. When you do, you’ll realize that the purpose of your website is to convert strangers into loyal customers who will buy your products and become advocates for your brand. That’s what online marketing is all about. Specifically, 

  • Inbound Marketing
  • SEO
  • Content Marketing
  • Email Marketing

Inbound Marketing

Inbound marketing is all about attracting, connecting, and engaging people to grow your business. It builds on the marketing principles of attracting, motivating, and delighting people to grow your business. That’s why it’s often called customer-centered marketing.

An inbound marketer will tell you that your customers are your best asset and that you should never lose sight of this fact. As a business owner, you’ll realize that the better you understand your customers’ needs, the better you can serve them. Hence, the name customer-centered marketing.

In other words, if you want to do online marketing right, you have to focus on your customers. What do they need? What are their expectations?

Search Engine Optimization (SEO)

SEO, or search engine optimization, is all about improving your website’s rankings in organic search results on search engines like Google and Bing. To do this, you need to ensure that your website is filled with the right content and that you’ve done everything possible to make it easy for humans to find. It’s a lot like 

  • Black hat SEO
  • White hat SEO
  • Link building
  • Content Audit

Content Marketing

Content marketing is all about producing and distributing content that entertains, informs, or inspires your audience to take a particular action – like buying your product or advocating for your brand.

While SEO focuses on search engine results, content marketing targets human visitors to your site. Therefore, the purpose of your content is to entertain, educate, or persuade potential customers to take a specific action – like buying your product or becoming a client or advocate of your business.

You’ll often find content marketers in digital marketing agencies, where they work with brands and businesses to create content that attracts, retains, and motivates customers.

Email Marketing

Email marketing is all about sending newsletters, marketing emails, and other kinds of promotional emails to your customers to keep them engaged, interested, and loyal to your brand or business. It’s all about getting paid to send emails – that’s the short answer!

The long answer is a little more complicated.

Firstly, you need to choose the right email marketing platform and then set up automated email campaigns to start building your list. Secondly, you need to make sure that you send good-quality, personalized emails that are relevant to your audience. And finally, you need to measure the success of your email marketing campaigns.

Choosing the right email marketing platform and setting up automated campaigns are two of the most crucial steps to take before you start analyzing your results. Without a proper email marketing platform and automated campaigns, it’s hard to know exactly what’s worked and what’s failed. On that note, here are five email marketing platforms that you might want to consider…

  • MailChimp
  • Constant Contact
  • Pardot
  • HubSpot