How to Cost-Effectively Market Your Online Business

You’ve built a fantastic site. Your customers love your content and value your opinion on behalf of their industry. Now it’s up to you to get word out there that they value your site. Well, you might want to think about trying a few different strategies to see what works best for you.

To make sure you’re using the right approach, you need to look at the Big Picture. What are your current marketing tactics? What is the purpose of your marketing program? Consider the resources you have at your disposal, whether it is money, time, and manpower.

Then, you can tailor your marketing plan to fit your budget and objectives. What is your desired outcome? What is the goal of your marketing campaign?

To get you started, we’ve compiled a shortlist of the most cost-effective and efficient marketing tactics that you can implement to grow your business.

1. Email Marketing

Emails are still one of the most affordable, accessible, and efficient ways to market a business. According to HubSpot Blogs research*, email marketing can get you 94% of the way to reaching your target audience. Essentially, if you can get your email content right, you’ll be able to grow your business.

The best practice when it comes to email marketing is to have short, snappy subject lines and an intriguing opening message. Your email marketing program should include a combination of these tactics to maximise the open-rate and engagement of your subscribers.

2. Social Media Marketing

Let’s be honest. Social media marketing isn’t going anywhere and it’s still one of the most accessible, affordable, and effective forms of marketing. According to HubSpot Blogs research*, social media marketing can get you 72% of the way to reaching your target audience.

The great thing about social media is that it is very accessible. With just a few clicks of a mouse, you can reach out to your target audience and create conversations with them. The key to effective social media marketing is to consistently follow and engage with your audience. You can use tools like Hootsuite to help you get the most out of your social media platforms.

3. SEO

Getting found on the search engine results page (SERP) is crucial for any business. For those of you reading this piece on the HubSpot Blog, we know you’re trying to grow your business. That’s why we’re putting this content at the top of the article.

When it comes to growing your business through organic search engine optimization (SEO), you need to have a strategic plan. Just entering a key phrase into the Google search bar isn’t going to get you very far. You need to consider your target audience, the types of products you sell, and the phrases your target audience uses to find your products.

There’s a lot that goes into SEO. But, as you can see by our example above, entering a key phrase into the bar won’t get you very far. You need to build a brand and establish yourself as an expert within your industry. Using SEO to its fullest potential takes time and a lot of effort. But, the effort will be more than worth it in the long run.

4. Content Marketing

I hate to break it to you, but content is still king. Whether you call it content marketing, blog marketing, or something else, content is still important. According to HubSpot Blogs research*, content marketing can get you 56% of the way to reaching your target audience.

If you’re not producing quality content that is engaging and interesting, you’re missing out on a huge opportunity to engage with your audience. Of the 3.83 billion active monthly users on TikTok, only 13% watch videos with sound. So, if you’re wanting to grow your audience, creating videos with sound isn’t a bad approach.

TikTok is just one of the many platforms that can be used to create, distribute, and engage with content.

5. Outreach

If you can’t get your content out there into the world, what’s the point? Getting people to talk about your content is crucial to growing your audience and establishing yourself as an authority in your industry. The great thing about digital outreach is that it is very accessible and can be very targeted.

Outreach can take many forms. It can be as simple as sending an email to a list of subscribers or as complex as sending a mass email that includes a digital piece of content. However, no matter what form it takes, all forms of digital outreach should have the same goal: getting people to talk about your content.

6. Measurement And Analysis

The final piece of the puzzle is measurement and analysis. Once you started your marketing program, you need to be able to measure the results of your campaign. Without measurement and analysis, you’re just flying blind. The good thing is that many tools exist to help you track the results of your campaign. Whether you decide to go with Google Analytics or a tool like HubSpot, you’ll be able to get all the measurements and analysis you need to know if what you’re doing is working or not.

Putting It All Together

From the six pieces of advice listed above, you can see that there’s a wide variety of tactics you can use to market your online business. For example, you could use email marketing, SEO, and content marketing to get the ball rolling. Once you have content created and distributed, you can implement social media marketing and outreach to further promote your content and establish yourself as an expert in your industry.

If you want to grow your business using emails, start by brainstorming a list of key phrases you should include in your email content. Next, you’ll want to enter those phrases in the “keyword” box in the HubSpot Blogs tool to determine which campaigns are most effective for you.