Know Your Audience
If you’re launching an online store or a blog, you’ll need to consider how much you’re willing to spend on marketing to get the best possible return. Not all marketing strategies are created equal, and it’s important to understand what makes your target audience tick.
By knowing your audience and what they want, you can craft a strategy that will help you reach your goals quicker and with less effort. You can start by looking at the big picture: what are your overall marketing goals for your blog or store? Remember to consider a/b testing as well as A/B testing to find the most effective ways to reach your audience.
The content you create will determine how well your marketing campaign functions. If you want to attract potential customers to your website or blog, you’ll need to create high-quality content that is interesting, well-written, and above all, relevant to your target audience. When crafting content for your digital marketing strategy, keep the user in mind and ensure you’re providing value throughout the process.
Measure Your Results
Measuring the success of your digital marketing campaign is fairly simple. You can start by looking at your website traffic, social media activity, and any other platforms you use to get the word out about your business.
Once you have a clear picture of how many visits you got and what percent of those were converted into leads or sales, you can begin to determine how much effective marketing you performed for your business.
To help you get the most out of your online marketing efforts, we’ve compiled a list of tried and tested digital marketing tactics that will increase your conversion rates and grow your business.
1. Run Effective Social Media Campaigns
If you’re running a social media campaign for your business, take the time to learn from the experts. Use tools like Hootsuite to curate your content and monitor the performance of your social media accounts.
The good thing about social media is that it’s relatively cheap to run a campaign. You can use tools like Hootsuite to automatically schedule content to specific accounts and monitor the performance of your social media accounts to see what’s working and what needs to be changed. You’ll also want to look into investing in social media management tools like Hootsuite to save you time and ensure you’re always engaging with your audience.
2. Build a Strong Brand
A strong brand means establishing a connection with your audience on a deeper level and making them want to do business with you. To create a strong brand, you’ll need to consider how you present yourself online and in real life.
On your blog or website, you’ll want to ensure that you always use the same branding style and color scheme. Make sure these elements are consistent across all content whether you’re creating a blog post, an email campaign, or a social media campaign. This will help establish trust with your audience and make them feel like you’re always thinking about their needs.
You can also use your website to establish your credentials and expertise in your field. For example, if you’re a real estate agent, you can create a blog entry about buying a home or creating an itinerary for a luxury trip to name a few. This will help establish you as an expert and give you the credentials to sell real estate.
3. Create Compelling Copy
What does your website or blog content usually include? Is it mostly product descriptions, FAQs, or educational articles? If so, you should look into creating compelling copy for your digital marketing strategy.
You’ll want to craft compelling copy that is short and snappy. Think about the last 10 blog posts you read where the content was compelling and interesting. Now, think about the best article you ever read about branding, content marketing, or social media. If you’re struggling to come up with compelling content, take some time to dissect why the content you did create wasn’t effective.
You can use a tool like Google Docs to get all your content in one place, easily searchable and accessible. The content you create for different platforms can be stored in different tabs so that you can always find the right content when needed.
4. Develop a Content Calendar
To ensure you’re always providing value to your audience, you’ll need to consider developing a content calendar. This will help you plan out content for the year and ensure you always have content to post at the right time.
When you have a clear idea of when your target audience will be searching for your product or service, you can determine the most effective times to post and engage with your audience. This will also help you decide when to pause or cancel your social media accounts during the year. If you’re just getting started, consider using free blogs like Blogger to build your audience before you begin your paid campaign.
5. Use Analytics
It’s important to know what’s working and what isn’t in your marketing strategy. To answer these questions, you can use tools like Google Analytics to track the success of your campaigns.
Within Google Analytics, you can set up different goals for different web pages and monitor the performance of these pages to determine their effectiveness. For example, you can set up a goal for your contact page that collects information and then measures the success of that page using the information it collects.
If you’re running ads on Google or another search engine, you can track the performance of these ads using the same Google Analytics tools.
How Much Does a Successful Online Marketing Campaign Cost?
Once you have a clear picture of what you’re doing and how you’re doing it, it’s time to determine how much this whole process will cost.
The good thing about digital marketing is that most of the costs are easily categorized and can be added up quickly. You’ll need to consider your web hosting costs, email marketing service, and any other software or platforms you use to create and maintain your blog or website.
If you’re looking for a quick and dirty total, you can find plenty of places that will give you a ballpark figure for the whole process. Some of these sites will even give you a free calculator to make things simple.
If you want to get a more accurate feel for the costs involved, you can take the time to look into the prices of specific services. For example, if you’re looking into investing in a lead generation strategy, you can get a rough idea of what you’ll need by looking at the pricing of various businesses in your field. You can also get a sense of what kind of return you can expect by looking at historical earnings data for companies in your field.
Including Google AdWords in your marketing budget can get pretty pricey. If you’re looking for a rough estimate, you can use the Google AdWords Cost Calculator to get an idea of what you’ll need to know. If you’re looking for a more detailed breakdown, you can use the Google AdWords Price Sheet to get a complete breakdown of costs including expenses, discounts, etc.
These five steps to a successful online marketing campaign will help you reach your target audience, attract potential customers to your site, earn trust, and build a relationship with your audience.