How to Make a Travel Website That Attracts Customers

You’ve been dreaming of launching a travel website for as long as you can remember. Whether you’ve always dreamed of taking a gap year, or you’ve recently graduated and are itching to start your career, putting your skills to use and finally fulfilling that lifelong dream may seem far away. But with careful planning and strategising, you can put together a travel website that will allow you to share your experiences with the world. Whether you’re travelling solo or in a group, you can keep everyone up-to-date on the latest news and travel experiences, as well as helping future travellers plan their dream holidays. Let’s get started.

Step one: Create a business plan

If you’re considering starting a business, you’ll need to put together a business plan. This plan will lay out everything you need to know about your business, including a detailed project description, market analysis, and a proposed budget. This plan will also function as a roadmap to guide you through the process, as well as provide you with a reference point should you ever need to refer to it. The business plan is a critical part of the business’ blueprint; it provides the foundation upon which you can build your company. It will help you to identify the key objectives, which will in turn inform the development of the rest of your strategy. You can learn more about business planning and developing a corporate strategy in our guide to launching a travel company.

Step two: Set up your digital nomad office

The next step is to set up your digital nomad office. Since life as a digital nomad can be quite hectic, you may prefer to set up a dedicated space where you can focus on your work, and leave the household chores to someone else. A virtual assistant can help you to manage your affairs, while also taking care of basic tasks such as booking appointments and managing your social media accounts. Having a team of people helping you to run your business means you can keep on top of things, and ensure that each area of your business is covered.

Step three: Generate sales

The final step is to generate sales. After you’ve established your website and started to gain a following, you can focus on generating sales through affiliate marketing. Affiliate marketing is a form of marketing in which a business partners with a brand or product to earn a commission on sales made through the partner’s website. There are several affiliate networks, such as Commission Junction, LinkShare, and ShareASale, which provide you with a platform to promote and sell products. You can use your website to promote their products, and in return, they’ll pay you a commission when a purchase is made.

The benefits

There are several benefits to creating a travel website. To start with, you’re putting your skills to use, and you have a readymade audience who may be interested in your services. Additionally, when people find out that you’re a travel website owner, they might think you have insider knowledge about the industry. Finally, being able to plan and manage your own travel experiences means you can control what content you show, and when you show it. You won’t have to worry about whether or not you’ll be able to sell your services to an advertiser later on. With a little bit of luck, you might just land your first client.

However, like anything else in life, this comes with its downsides. Being a travel website owner can be quite demanding. Not only do you have to concern yourself with planning and managing your trips and sharing your experiences with your audience, but you also have to consider the legal and financial aspects of being a business owner. For example, you have to register your business with the IRS, and you might have to deal with payroll taxes as an employer. Moreover, since you’re relying on commissions to pay your bills, there’s always the chance that you’ll be out of commission for a while if your affiliate network decides to shut down your account.

Where next?

From everything you’ve learned so far, you may be thinking that setting up a travel website is a good idea, and it certainly is. But what happens now? Depending on how much free time you have, you may decide to take a breather, and then revisit this idea in a few months’ time. Or, you may decide that the extra workload is worth it, and that you’ll continue to grow your business. Ultimately, it’s up to you to decide what happens next. But one thing’s for sure: having a travel website is a great step forward, and it’s something to be proud of.