The Italian marketing and advertising industry is one of the world’s great industries and one that is absolutely booming at present. The service sector, which includes marketing and advertising, is one of the most prominent in the country, employing around 5.4 million people and generating a revenue of around £44 billion annually.
Not only does the industry offer some fantastic opportunities for career progression, it also provides a diverse range of jobs and a fascinating cultural experience. If you’re looking for a new challenge, or are at least open to the idea of exploring something different, then consider applying for work in the Italian marketing and advertising industry.
The Importance of a University Degree
One of the main reasons why so many people have gone into marketing and advertising is because of the continuous growth in online content and social media. A lot of the jobs that exist today wouldn’t have been there a few years ago, and in order to keep up, you need to learn new things and fast. A bachelor’s degree in business or economics will not only equip you with the basic knowledge you need to get the job, but will also give you the tools you need to thrive in the field.
Marketing and Advertising Specialties Are Endless
In order to keep up with the ever-changing world of marketing and advertising, you will quickly learn to become specialised in one or more areas. There are currently around 330 marketing and advertising specialty jobs available worldwide, and the demand is predicted to increase by 16% in the next six years.
As well as the obvious specialties like marketing management or advertising strategy, you can become entirely specialised in digital marketing, SEO, content marketing or social media. The list of specialties is endless, and while some jobs title may seem more appealing than others, the important thing to consider is that they all have a common theme: learning new things.
At this point, you may be wondering where you can find a job in marketing and advertising. Well, let’s take a look:
- Marketing Management
- Advertising Agency Management
- Digital Marketing
- Social Media Management
- Content Marketing
- Research Analyst
In case you’re interested, you can start your search for jobs in Italy from this link.
There are currently around 330 marketing and advertising specialty jobs available worldwide. While it might be tempting to focus on the first few links in the list, it’s important to remember that these are not the only ones out there. You should also search for jobs in Italy on jobsites like Indeed, which has a broader reach and will generate more opportunities.
The Italian Marketing and Advertising Industry Is Growing
If you’re looking to find out more about the Italian marketing and advertising industry, check out the 2016 edition of the Global Marketing and Advertising Jobs report.
The report, which was compiled by LinkedIn for Future Inc., states that the service sector, including marketing and advertising, is one of the most prominent employment sectors in the country, with 5.4 million people in employment and a demand for 22.3 million people by 2022. In the next six years, the demand is predicted to increase by 16%.
This represents an opportunity for individuals who are new to the field, or are looking to change jobs. While it’s always nice to have a job already waiting for you, the truth is that getting a job in the Italian marketing and advertising industry isn’t as easy as it seems.
Working in Italy Is Very Different To Working in Spain, For Example
If you are coming from a UK or EU background, then you will probably learn to be very adaptable. After all, you’ll be relocating to a new country and will have to settle into a new culture and lifestyle. The same goes for getting a job in Italy: although the country is incredibly beautiful, with its picturesque streets and stunning nature, the culture and the language can be very strange and difficult to understand if you aren’t used to it. If you are looking for a new challenge, or are at least open to the idea of exploring something different, then consider applying for work in the Italian marketing and advertising industry.