In this article, we will cover the basics of how to get started building your email marketing campaign. We will go over some of the most essential tips and tricks that you need to know in order to succeed as a digital marketer working in this space.
Set Up Your Campaign
If you’re reading this, I assume that you’re already somewhat familiar with email marketing. You’ve probably heard of it, you’ve maybe even tried it, but now you want to dive in and take it seriously as a paid strategy. Great!
Before you begin your campaign, you first need to select a list of potential email recipients. This is called your list or audience. You can get this list in several ways. You can do so directly through an email platform like MailChimp or Shopify where you can connect with customers who’ve shown interest in your products or you can do so indirectly through a third party like a data mining company. The choice is entirely up to you.
The Importance Of Testing
Don’t just rush into emailing your list without testing. Without testing, you’re leaving the chance of having a bad email launch that may hurt your business. That’s why it’s so important to test and learn from each mistake.
Testing is vital for two reasons. One, you can’t know for sure what will work for your business until you try something new and Two, you never know what may change about your email marketing game plan over the course of a year. Things like email platform updates, customer behaviour, marketing trends, and technology all impact your capability to send out successful emails. Testing allows you to remain flexible and adjust accordingly.
The 4 Step Process For Building A Successful Email Marketing Campaign
Building a successful email marketing campaign means using a series of steps to ensure that your emails are seen by your audience, converted into leads, and then nurtured into customers. The following guide will walk you through each step and help you avoid making costly mistakes along the way. Follow this guide and you’re sure to see a surge in your email marketing ROI (return on investment).
Step One: Identify The Goal Of Your Campaign
The first step in building an email marketing campaign is to determine the goal of your plan. What do you hope to see from this campaign?
In general, you want to build your email list so that you have a ready-made audience that you can email at any time with product offers or news about your business. You can also use your list to engage with your audience through emails that are educational or entertaining. You should also consider using your list to generate revenue.
The choice of what to include in your campaign will depend on your business, products, services, and goals. Make sure that you choose something that your audience will understand, relate to, and be interested in.
Step Two: Create An Initial Plan
Now that you’ve got your goal in mind, it’s time to create an initial plan. Start by making a list of everything you need to do to get there. What are your top tasks?
You first need to build a foundation for your campaign by setting up automated email campaigns that will send out notifications to your audience with the newest product announcements or great deals. You can also include a welcome email that will introduce yourself and your business, as well as let your audience know what to expect from your emails. Finally, you should take some time to segment your list. A good email marketer will know how to reach out to specific groups of people and will do so selectively throughout the year. Segmenting your list allows you to send different types of emails to different groups of people based on their interests. For example, you may want to send an entertainment-related email to people on your list who are most likely to be interested in that type of content.
Step Three: Test Hypotheses
Your initial plan in setup. Now it’s time to test your hypotheses about what will work for your business. Start by using the data that you gathered to select your list of recipients. This is called your beta test group.
What are your hypotheses? What do you believe will work best for your business?
You can test various pieces of content, subject lines, email designs, and more to figure out what works best for your audience.
Remember, not everything that you try will work. You must continually test and learn to improve your approach. Don’t be discouraged if something you try doesn’t result in a significant improvement. Every journey begins with a single step and yours has just begun.
Step Four: Measure The Results Of Your Campaign
At this point, you should have a good idea of what will work and what will not work for your business. What do you want to see from this campaign? How will you know if it was successful?
You can use several tools to measure the results of your campaign. Google Analytics is a free tool that will track the activity of your website audience. You can use this tool to identify the demographics of your audience, how often they visit your site, and more. You can find the link to this tool in the footer of every website.
You can also use Facebook’s analytics tool to track the results of your marketing campaign. Just remember that Facebook keeps track of your online behaviour even if you’re not a business. So, in order to get the most accurate results, make sure that you’re using this tool for business marketing purposes only.
Now that you have all of this in mind, it’s time to get started building your email marketing campaign. Remember, practice makes perfect and these are just a few tips to get started. With these, you’re sure to see improvements in no time and can get on with the business of growing your email list and converting it into paying customers.