Corso: Online Email Marketing for Businesses

It’s that time again. The seasons are changing, the air is getting crisp, and businesses everywhere are scrambling to ensure their websites are ready for the holidays. If you’re looking to take the plunge and see how an email marketing campaign can help you grow your business during the holidays, then read on!

Why Should You Email Market During The Holidays?

With the world now sitting at the mercy of the pandemic, people are taking the time to reflect and spend more with their families.

Whether you’re a brand new to email marketing or you’ve been doing it for years, you’ll soon find yourself wondering why you don’t do more to promote your business during the holidays. If you’re looking to see how email marketing can help your business, then celebrate the holiday season by taking a look at these stats:

  • The holiday season is one of the best times to email market.
  • 42% of American Express survey respondents said they’d be more engaged in their daily lives as a result of the pandemic.
  • According to HubSpot Blogs’ research, 65% of people are more engaged with brands they communicate with regularly, while only 15% are more engaged with brands they’ve never heard of.
  • Emails get opened more frequently than texts or website visits, according to HubSpot Blogs’ research.
  • And finally, 65% of American Express respondents said they’d follow up with a phone call or an in-person meeting as a result of the pandemic.

The holidays are a great time to spread the word about your business, and we know why you’d want to: profits are up, and you might get a chance to meet new customers.

If you’re ready to take the plunge and see how email marketing can help your business, then read on! We’ll teach you the basics of creating an email marketing campaign, including:

How Do I Start An Email Marketing Campaign?

Whether you’ve been doing it for years or you’re just getting started, the first step to creating an email marketing campaign is to decide what you’ll use to send the emails. Will you send them from an existing email handle, or will you create a new email address for the campaign?

Also, think about whether you’ll use a free or paid service to send the emails. While it’s great to find a free service that has some awesome features, you might want to consider paying for a service that offers the features you need. That way, you can be sure you’re getting the best experience for your business.

Choose A Hosting Service That Is Suitable For Your Business

Now, we don’t need to tell you that having a host is crucial to having an online presence. However, did you know that it’s also crucial to having a successful email marketing campaign?

When deciding which web host to use, it’s important to think about the following:

  • Data capacity
  • Email deliverability
  • Security
  • User-friendliness (this will be key if you’re planning on using the service yourself)

If your goal is to have a professional-looking website that makes your customers want to engage with you, look for a web host that provides all the necessary features you need and understands the importance of a quality user experience.

Set Up Your Own Email Forwarding Service

If you already have a domain name and the basics of a website (including hosting), then you can move on to the next step—setting up your email forwarding service.

This service allows you to redirect all the emails you receive to a special email address you create. You can then use this address to email your customers on your behalf. Setting up an email forwarding service is really simple. Just log in to your host’s control panel, and under the settings section, you’ll see a button that says “forward emails to another address.”

Click this button, and you’ll be presented with a form. In the “to:” field, enter the email address you want all the emails to be sent to. Then, under the “bcc:” field, you can specify the email addresses you want to notify about the emails (called “blind carbon copy”).

Finally, you can save the settings and hit “save changes.” That’s it! Now, whenever you receive an email, you can click the button, and all the emails will be redirected to the address you specified.

Decide How You’ll Measure The Success Of Your Campaign

No matter how you intend on measuring the success of your email marketing campaign, you’ll need to take into account the following:

  • Implementation
  • Design
  • Subject Lines
  • Catchy Copy
  • Open Rates
  • Click Throughs
  • Lift
  • Conversions
  • Reach
  • Compliments

These are all important things to consider, so don’t rush into implementing a strategy without thinking of the following:

  • How much time do you have?
  • What is your target audience?
  • How will you measure the success of your campaign?
  • What is the ROI (return on investment) of this campaign?
  • How large is your email list?
  • Do you have a Facebook page?
  • What are your existing social media platforms?
  • Do you already have a website?

If you can answer “yes” to all of these questions, then you’re ready to launch your email marketing campaign. Otherwise, you might want to take a step back and re-evaluate your strategy before plunging in.

So, let’s get started!

Step 1: Set Up Your Email Accounts

The first step in creating an email marketing campaign is to set up your email accounts.

This includes creating a primary account and possibly a few others (called “brand accounts”).

To create a primary account, simply log into your email host’s control panel and click the “creating an account” button. You’ll then be presented with a form where you can enter a username and a password.

As we mentioned above, a good email host will have features that make sending and receiving emails as easy and pleasant as possible. To take advantage of these features, you’ll need to create a primary account.

If you already have an account with a different email host, you can use that account to access your website via email. Just remember that sometimes, there can be restrictions on the emails you’re allowed to send or receive from a different domain. So make sure you talk to your account manager about this issue.

To create a brand account, simply log into your email host’s control panel and click the “creating an account” button. Then, under the “account settings” section, you’ll see a feature called “additional account holders.”

From here, you can add users who are not administrators of the account (called “non-administrators”) and give them email-only access to the account. The advantage of this feature is that you can limit the amount of spam sent from your account. If you get a lot of spam, you can filter it through your email host’s anti-spam tool or temporarily turn off your account’s ability to send emails. Either way, creating a brand account can be a great way to separate the good from the bad. One thing to keep in mind is that in some cases, your email host’s billing department may need to be involved if you decide to disable account functionality once the user has logged in. So make sure you involve your hosting team when deciding how to manage this type of situation.

Step 2: Draft A Short Bio About You

Now that you have a couple of emails set up, it’s time to draft a short bio about you.

Just like with your business website, you’ll want to include some basic information on your email bio: your name, a short bio, and possibly a picture of you. You can also use the space to introduce yourself to the reader. This can be a great way to build credibility with your customers.