The Covid-19 pandemic put the world on pause. Since the beginning of the year, the number of daily active internet users has fallen by 23% compared to the same period in 2020.

While the world was glued to their smartphones and tablets to follow the latest updates and catch up on missed TV episodes, businesses and marketers were forced to adapt to the new reality and change the way they operate.

In this case, the importance of digital marketing, especially marketing through social media, increased significantly. Companies shifted their focus from offline to online marketing and started creating content in online platforms like Twitter and YouTube to gain online credibility.

The need to constantly publish content and keep up with the never-ending stream of information made it critical for businesses to establish themselves as an authority in their industry. Many companies invested heavily in their online strategy, creating large social media profiles with thousands of followers where they could engage with potential customers. These businesses recognized the power of creating good will and increasing credibility through content – even during the pandemic.

However, with the world going back to work, companies will need to find ways to measure the success of their online marketing campaigns. One way to do this is through social media analytics, which can track the reach and engagement of your social media content – determining the effectiveness of your online marketing campaign and allowing you to refine it based on the results.

Creating and curating content isn’t easy. With limited time and a busy schedule, it’s easy to see how a business can run into problems maintaining a consistent editorial schedule, or worse, not even meet the needs of their audience. Having a plan and sticking to it will help you to make the most of your time while also ensuring that your content always reflects the needs of your audience.

Here are a few tips on how to manage your time so that you can produce the content that will make your business successful in the long run.

Set Your Priorities

It’s easy to get distracted by the endless stream of information available online. While it’s important to keep up with the ever-changing world of technology and stay ‘ahead of the game’, you must prioritize what’s important to you and your business. Deciding what’s ‘core business’ and what can be delegated to someone else (like an assistant) will help you to become more efficient and increase your productivity. Consider what sets you apart from the competition, and create a digital marketing strategy that will allow you to capitalize on those differentiating factors.

Plan Your Content

Planned content, no matter the format, will always be more beneficial than content created in a haphazard fashion. It’s easy to get distracted by the hundreds of ideas and suggestions that bombard you every day, but avoiding these situations and setting specific goals will boost your productivity and make you a more effective marketer. Make a list of everything you want to accomplish this year and next year, and break down each item in terms of tasks and deadlines. Setting small, achievable goals along the way will make you more confident and encourage you to keep up the good work.

Prioritize The Most Important Tasks First

If you’re constantly switching between tasks and checking emails, you’ll lose track of time and be less efficient – not to mention more likely to make mistakes because of fatigue. Prioritizing the most important tasks first will help you to get the most out of your day, and ensure that important projects and activities are completed in a timely manner. This could mean researching and creating content, setting up automated email campaigns, designing a website or blog – or any other task that you feel is important enough to warrant your attention and dedicated time.

Create Regular Mealtimes (& Measurable Goals)

One of the best ways to stay efficient and motivated is by creating regular mealtimes and setting measurable goals. This doesn’t just relate to working hours – consider getting up an hour earlier than usual to work on important projects instead of chipping away at small tasks. Alternatively, you could set a regular meeting with your team to discuss the progress of your campaigns and share new ideas. Setting regular meetings will also create an environment where you can have honest and open conversations about the business – something that can often be difficult to achieve in an atmosphere of uncertainty and anxiety. Measuring your progress and setting new goals for the following month will also keep you motivated and engaged in your role as a marketer – promoting brand awareness while also encouraging customers to find out more about your business and products.

Take Regular Breaks

To avoid becoming distracted and losing focus, it’s important to take regular breaks. Sometimes you’ll need a few minutes to switch gears and refocus your attention on a different task, while at other times it could mean taking a short walk, going for a drive or seeking some quiet time in a corner – whatever works for you. During these times, get rid of all distractions and ensure that you return with a fresh perspective – this will help you to create the best content possible and work faster and more effectively. Ensure that these breaks consist of short, frequent sessions so that you don’t lose productivity – creating a regular habit of taking regular breaks will help you to stay focused on your work and avoid fatigue.

Managing your time effectively will improve your productivity and establish you as an efficient and thoughtful marketer – able to create and curate content that will speak to your audience and drive sales growth.