You’ve probably heard the saying “a picture is worth a thousand words.”
Well, social media has totally proven this old adage. In fact, thanks to platforms like
Pinterest and Instagram, a single photo can now bring in a ton of traffic,
with the potential to earn you a million dollars or more per
day. It’s certainly an oversimplification, but sometimes it’s all you need to get
the point across.
Marketing on social media has shifted from being bound to traditional print
media to an effective mixture of traditional and digital methods.
And while it’s still useful to set up a Twitter account to gain valuable insights
from the community, businesses are increasingly using digital platforms
like Google Analytics, Facebook Ads, and Instagram to gain valuable demographic
and psychographic data to help them market to their audience more effectively.
The great news is that you can use digital marketing to
generate more leads, while also improving your existing customer base through
retained value. That is, when a customer buys something from you, they’ll come back for
more because they appreciate your value and quality of service.
Here, we’ve curated 13 digital marketing campaign ideas that can help you
launch your business or product, and establish yourself as an expert in your
industry. Whether you’re a seasoned marketer or just starting out, these ideas
will help you establish an effective marketing strategy for your digital