If you’re looking for an accredited certificate program to help you get your feet wet in the fast-paced world of digital marketing, then you’ve landed in the right place. Here’s the skinny on the exciting new Cornell Online Digital Marketing Certificate Program.
The Program Is Designed For You
While it’s always great to aim for a traditional bachelor’s degree when applying to a university, consider the alternatives if you’re not getting the results you’re looking for. The good news is that you don’t have to settle for a less-than-ideal degree just to learn digital marketing. With this certificate program, you’ll gain the knowledge you need to enter the job market with a bang — not a whimper.
24/7 Access To Experts
One of the things that makes this program so special is that you’ll have access to all the expert resources of Cornell University. You won’t have to go it alone, struggling to juggle your studies and your life. Instead, you’ll have the ability to ask questions about anything you’re not sure of and get direct responses from renowned faculty and staff. It’s more than just knowledge transfer, it’s a relationship.
A Comprehensive Curriculum
The good folks at Cornell University know exactly what their students are looking for in a digital marketing program — a comprehensive curriculum that gives them an all-around understanding of the field. Now, they’ve delivered just that with this online certificate program. You’ll gain a solid foundation in digital marketing, from learning the theory to applying it in practice, built on strong fundamentals in HTML, CSS, and basic marketing analytics. Plus, you’ll have the opportunity to develop critical thinking and problem-solving skills that will serve you well in all aspects of your career in digital marketing.
An Industry-Standard Certification
What sets this program apart from other online marketing certificate programs is that you’ll also gain a certification in digital marketing. The AMTA has long been known for its mastery of creating industry-recognized certifications, and this program is no exception. With this certification, you’ll be able to map your knowledge and skills to a globally recognized body of standard.
The Cost Is On The Lower End
While higher education has always been a prized possession in the United States, the cost of a certificate program has continued to drop. In 2015, the average annual tuition and fees for a public college in the US was $12,914. Plus, you’ll have to pay an additional $1,600 for books and supplies each year (if you’re taking a full course load). Compare that to the average annual cost of a graduate degree from a public university which is $25,764 plus $12,914 in additional fees. Now, granted, the cost of a private university is likely to be higher, but the drop in cost for a certificate compared to a bachelor’s degree is remarkable.
The Benefits Of Earned And Established Credit
One of the beauties of this program is that you don’t have to worry about credit hours or grades. Instead of dashing off to the university at the end of each term to rack up your ‘grade’, with this program you’ll be able to earn continuous, established credit for your work. So, while it’s always great to go back and redo assignments if you’ve forgotten everything since your last visit to the library, there’s no rush to do so. The results of your work will be more than adequate — and perhaps, even exceptional.
An Opportunity To Learn From The Pros
This program not only offers great value for money, but you’ll also get to learn directly from some of the pros in the field. One of the unique things about this program is that you’ll have the opportunity to work with top industry experts who are willing to share their knowledge and expertise with you. This is one of the best things about a university — you’ll gain access to the best minds in your industry, ready to help you succeed.
An Industry-Expert Mentor
Another great thing about this certificate program is that you’ll have an expert mentor who’ll help guide you through each stage of your journey. You’ll have access to a learning coach who’ll be available to answer any question you might have, no matter how big or small. (And, yes, we know that a coach is not the same as an expert, but in this case, the distinction doesn’t matter.) An expert mentor is exactly what you need to successfully complete this program and enter the job market — someone who has already navigated the route you’re about to take and can help you make the right choices along the way. So, instead of floundering in uncertainty, you’ll have the guidance of someone who knows exactly what they’re doing.
An Opportunity To Build A Network
One of the beautiful things about a university is that it encourages students to build their network. Now, this isn’t just about getting a job — it’s about getting involved in any way that you can. There are hundreds of opportunities to get involved on campus, from student organizations to academic competitions. It’s amazing what a difference getting involved makes. You’ll meet people with shared interests who will become your new friends and collaborators. Plus, you’ll gain a wealth of knowledge that will serve you well through life. This network will be your key to continued personal and professional progress.
An Enabling Environment
Now, we’re not just talking about a university environment here — anyone can have a positive impact on their life, even if it’s just by taking the time to live in a way that is conducive to learning. Even when you’re not on campus, you’ll have access to all the tools you need. The great thing about this certificate program is that it gives you the opportunity to immerse yourself in a learning environment, even when you’re not there. With this program, you’ll gain access to all the books and resources you could want, even when you’re not connected to a physical campus. (It’s important to note that, while books and resources are available through digital means, you’ll still have to meet with a professor in person if you want to audit a class or take a sneak peek at a textbook.)
More Than Meets The Eye
This program isn’t just about teaching you digital marketing, it’s about equipping you to succeed in the field. The folks at Cornell know that a significant number of their students will go on to work in digital marketing, and they want to make sure that they’re providing the best possible platform for their students to shine. This is why they’ve put so much effort into creating this comprehensive program, designed to give you the skills you need to enter the job market and start your career as a professional.