In case you’re looking for an all-purpose, one-stop guide to growing an affiliate marketing business online, you’ve come to the right place. We’re going to teach you everything you need to know about creating an effective digital marketing strategy to launch your affiliate program and grow your business. From choosing the right affiliate products to creating a marketing plan to executing the plan, we’ll cover it all. But before we get started, here are a few things you’ll need to know.
Basic Facts About Digital Marketing
Before you start your affiliate marketing journey, it’s important to know a few things about digital marketing. First, digital marketing is the umbrella term for all forms of marketing activity taking place in digital spaces such as websites, blogs, and social media.
In the past, traditional marketing consisted mainly of radio ads, newspaper ads, and billboards. Today, with the advent of digital marketing, traditional advertising has merged with online marketing to form what we call digital marketing.
The second fact about digital marketing is that it’s constantly changing. Just because marketing methods change doesn’t mean that you have to keep learning new things. With Google and other search engines constantly innovating to find the best results for their users, marketers must keep learning and adapting.
Why Affiliate Marketing?
If you’re new to the affiliate marketing world, it’s a good idea to ask yourself, “Why affiliate marketing?” After all, the industry is dominated by giant corporations and it can be difficult to break into.
There are several good reasons why you might want to consider affiliate marketing as a business strategy. First, affiliate marketing can be highly profitable. According to Ennead, a market research firm that specializes in digital marketing, the global affiliate marketing market is valued at about US$16 billion annually and is growing at a rate of about 20 percent per year.
The second reason is that it doesn’t take a lot of expertise to get started. You don’t need a huge marketing budget to get started, and, as a result, you’re more likely to succeed as an affiliate marketer.
The third reason is that affiliate marketing provides you with the opportunity to make money online without having a huge marketing budget. If you can drive traffic to a product or service you’re promoting, you can make a commission on sales without having to spend a huge amount of money on expensive advertising.
The last and, most important, reason why you might want to consider affiliate marketing as a business strategy is that it’s built on a foundation of trust. In the past, people were more likely to click on ads they found in a newspaper, but that day-to-day trust is being replaced by online trust. In the digital world, people are more likely to click on ads they find online, and that’s why it’s so important to have a strong online marketing strategy.
The Difference Between Affiliate Marketing and Blogging
One of the most common misconceptions about affiliate marketing is that it’s the same as blogging. In fact, they are quite different. It can be difficult to understand the distinction without actively participating in both industries. So here’s a brief guide to help you avoid any misunderstandings.
Traditional marketing is, by its very nature, offline. You might go online to research a product, but you’d still want to visit retail stores to see what products you’re interested in buying. However, with the rise of the virtual shopper and the decline of the traditional retail store, that offline-online dichotomy has blurred. Today, people are shopping in retail stores online, and they expect to see the same inventory available for purchase online as well.
Blogging is a type of traditional marketing that takes place online. The only difference is that while you might write something about a product or service to attract readers, the goal of a traditional marketing blog is to drive traffic to a retail store or website.
An example of a traditional marketing blog is Shopify Marketing Blog. This blog doesn’t offer any content specifically about Shopify or online retailers. Instead, it provides general marketing tips and tricks to attract organic retail traffic to a Shopify store. Similarly, The Next Web regularly publishes guides and tips on a variety of marketing topics, but none of their content is directly relevant to the retail industry.
Now, with the exception of a few niche sites like Retailer Insider, bloggers don’t usually partner with brand manufacturers, supermarkets, or large online retailers. As a result, affiliate marketing offers a much broader range of partnering opportunities than traditional marketing does.
How to Choose the Right Affiliate Products
Choosing the right affiliate products is vital if you want to succeed as an affiliate marketer. It’s important to note here that not all affiliate products are created equal, and it’s essential to understand the difference between the good and the bad. So here’s a quick guide to help you figure out which are which.
The first step in choosing the right affiliate products is to figure out what you’ll use the product or service for. This is particularly important if you’re using a free trial to test out a new product. It’s a good idea to think of a use case scenario. For example, if you’ve tried the product and liked it, but you don’t know what you’d use it for, choose a product that’s designed for use in a specific industry. This way, you’ll be sure to find a need for it and, as a result, be able to figure out what you’ll use it for.
Once you’ve figured out what you’ll use the product for, you can choose the right brand to promote. It’s important to note here that not all brands are created equal, either. Some brands, like Nike and Apple, have a much better reputation than others. If you want to choose a brand that people trust, look for brands like these that have stood the test of time. When possible, try out brands that are relevant to your niche or area of expertise.
Choosing the right affiliate marketing products isn’t easy, but with a little bit of research and thoughtfulness, it’s certainly not impossible. By taking the time to choose quality products that you know will be relevant and helpful to your target audience, you’ll be able to form a much more effective strategy and be more likely to succeed as an affiliate marketer.
What Is A Call-to-Action?
One of the most crucial elements of a successful digital marketing strategy is a call-to-action. A call-to-action, also known as a CTA, is an element of a web page that encourages visitors to take an action. Typically, CTAs appear in the form of buttons, links, or boxes.
In the world of digital marketing, a CTA is a “call to action” that invites the reader to do something. The goal of a CTA is to drive traffic to another location on the site (typically a product sale page or an opt-in box). There are four basic types of CTAs:
- Button—A push button, or just button, is a simple CTA that can be used for almost any type of marketing campaign. When a visitor taps the button, the advertiser’s website will open in a new window.
- Link—A link is an invitation to click on another site. When someone clicks on a link, the advertiser’s website opens in a new window.
- Banner—A banner is an advertisement that includes a CTA. When someone clicks on a banner, the user’s web browser automatically opens to the advertiser’s website.
- Video—A video is an advertisement that includes a CTA. When someone clicks on a video, the user’s web browser opens and automatically plays the video.
Because they’re so effective, CTAs can appear in many different guises. Sometimes they appear in the form of a button, while other times they appear as an image map with multiple links or an empty box with a scroll bar. When used properly, CTAs can help to increase conversion rates by as much as 15% and help to drive traffic to a sales page or opt-in box. The key is to keep things simple and straightforward.
Creating a Marketing Plan
After you’ve chosen the right affiliate products, the next step is to put together a detailed marketing plan. A marketing plan defines your strategy for attracting potential customers to your product via various digital channels. It’s a good idea to start by drafting a short, catchy plan that will grab the attention of your target audience. The brand voice, language, and approach of your plan should match that of your website and social media platforms.
As a starting point, you could use these guidelines: