Cool Online Marketing Backgrounds to Work With

You’re reading this article because you’re either interested in becoming an online marketer or already are an online marketer and want to take your job
to the next level. Either way, you’re in the right place. Keep reading.

The world of digital marketing is growing constantly, especially with the development of new technologies like CRMs (Customer Relationship Management) and marketing automation. There’s a lot of professional backgrounds you can get into, but we’re going to discuss a few cool options that might be worth checking out.

Digital Marketing Strategist

This is the traditional route to becoming an online marketer. You start at the bottom as a digital marketer strategist and then work your way up. A digital marketing strategist is someone who develops and implements marketing strategies for their clients. They do this by gathering information about their audiences (customers), analyzing that data, and using that analysis to develop a plan to grow their client’s business.

As a digital marketing strategist, you’ll design marketing strategies, analyze data, and then develop and implement outreach and communication plans to drive leads to your client’s business.

Digital Marketing Manager

This is a bit of a step up from a digital marketing strategist. A digital marketing manager is someone who takes on the responsibility of planning, executing, and analyzing marketing campaigns for a specific brand or product. They might also be called a digital marketer, online marketer, or simply marketer. A typical day might include:

  • Researching and understanding the client’s target audience.
  • Carrying out marketing research to understand consumer behaviour.
  • Designing a marketing strategy, carrying it out, and then analyzing the results.
  • Developing and maintaining digital marketing tools, such as websites, social media platforms, and email marketing.
  • Creating and curating content that raises brand awareness and drives
    traffic to the website.
  • Ensuring that the marketing activity is tracking the right results and acting accordingly.
  • Presenting findings from research to stakeholders, such as marketing managers and business owners.

A marketing manager’s responsibility is to plan, execute, and analyze marketing campaigns for a specific brand or product. They might also be called a digital marketer, online marketer, or simply marketer. A typical day might include:

  • Researching and understanding the client’s target audience.
  • Carrying out marketing research to understand consumer behaviour.
  • Designing a marketing strategy, carrying it out, and then analyzing the results.
  • Developing and maintaining digital marketing tools, such as websites, social media platforms, and email marketing.
  • Creating and curating content that raises brand awareness and drives traffic to the website.
  • Ensuring that the marketing activity is tracking the right results and acting accordingly.
  • Presenting findings from research to stakeholders, such as marketing managers and business owners.

Digital Marketing Associate

This is similar to a digital marketing manager, except an associate director will generally handle this role. A digital marketing associate is someone who assists a marketing director in implementing and analyzing marketing campaigns for a specific brand or product. They might also be called a digital marketer, online marketer, or simply marketer. A typical day might include:

  • Assisting the marketing team with tasks related to the implementation of the marketing plan.
  • Analyzing marketing results, and understanding consumer behaviour and buyer persona.
  • Designing marketing campaigns and strategies, and then
    analyzing the results.
  • Developing and maintaining digital marketing tools, such as websites, mobile apps, and e-commerce platforms.
  • Creating and curating content that raises brand awareness and drives traffic to the website.
  • Optimizing the marketing activity for performance and measuring the results of our efforts.
  • Presenting findings from research to stakeholders, such as marketing managers and business owners.

Marketing Coordinator

A marketing coordinator is someone who plans and implements marketing strategies and campaigns, carries out market research, and monitors and measures the results of these efforts. Essentially, they are the face of the brand in the community and responsible for driving leads to the website. A marketing coordinator might also be called a marketer or simply coordinator.

A marketing coordinator’s responsibility is to plan and implement marketing campaigns for a specific brand or product. They might also be called a marketer, online marketer, or simply coordinator. A typical day might include:

  • Planning and implementing marketing strategies and campaigns, including designing marketing materials such as brochures, business cards, and direct mailers.
  • Carrying out marketing research to understand consumer behaviour, buyer persona, and the competition.
  • Analyzing the results of marketing activity, deciding what to do next, and then acting on that decision.
  • Monitoring and measuring the results of our efforts, such as lead generation, web traffic, and ROI (Return on Investment).
  • Presenting findings from research to stakeholders, such as marketing managers and business owners.

A marketing coordinator’s responsibility is to plan and implement marketing campaigns for a specific brand or product. They might also be called a marketer, online marketer, or simply coordinator. A typical day might include:

  • Planning and implementing marketing strategies and campaigns, including designing marketing materials such as brochures, business cards, and direct mailers.
  • Carrying out marketing research to understand consumer behaviour, buyer persona, and the competition.
  • Analyzing the results of marketing activity, deciding what to do next, and then acting on that decision.
  • Monitoring and measuring the results of our efforts, such as lead generation, web traffic, and ROI (Return on Investment).
  • Presenting findings from research to stakeholders, such as marketing managers and business owners.

Marketing Technician

A marketing technician is someone who handles the day-to-day functions of marketing, including design, content creation, and analysis. Essentially, they are the unsung heroes of digital marketing. A marketing technician’s responsibilities include:

  • Carrying out routine tasks associated with marketing, including design, content creation, and analysis.
  • Keeping track of customer data, such as handling customer requests, responding to email enquiries, and analyzing customer behaviour.
  • Setting up and testing websites, apps, and e-commerce platforms (online stores) for functional and performance integrity.
  • Carrying out on-page SEO (Search Engine Optimization) for specific websites and mobile apps.
  • Creating and maintaining marketing databases, such as capturing leads and analyzing campaign results.
  • Optimizing the marketing activity for performance and measuring the results of our efforts.
  • Presenting findings from research to stakeholders, such as marketing managers and business owners.

A marketing technician’s responsibility is to carry out routine tasks associated with marketing, including design, content creation, and analysis. They might also be called a marketer, analyst, or simply technician.

A marketing technician’s responsibilities include:

  • Carrying out routine tasks associated with marketing, including design, content creation, and analysis.
  • Keeping track of customer data, such as handling customer requests, responding to email enquiries, and analyzing customer behaviour.
  • Setting up and testing websites, apps, and e-commerce platforms (online stores) for functional and performance integrity.
  • Carrying out on-page SEO (Search Engine Optimization) for specific websites and mobile apps.
  • Creating and maintaining marketing databases, such as capturing leads and analyzing campaign results.
  • Optimizing the marketing activity for performance and measuring the results of our efforts.
  • Presenting findings from research to stakeholders, such as marketing managers and business owners.

Online Marketing Consultant

An online marketing consultant is someone who provides expert advice and planning services to businesses looking to implement a marketing strategy online. They might also be called a digital marketer or simply consultant.

An online marketing consultant’s responsibilities include: