Real-Time Analytics
Traditional marketing analytics tools, like Google Analytics, can only tell you the final results of your marketing efforts – whether you achieved your goal of getting people to join your email list or not. But what if I told you that you could get more precise and in-the-moment results with real-time analytics?
You can use real-time analytics for marketing performance reporting, so you know what works and what doesn’t. These tools provide valuable information about your website’s architecture, user engagement, and how people interact with your content – delivering invaluable insights into how to improve your existing marketing strategy and drive more profitable growth.
Personal Data
With the right tools, you can collect massive amounts of data about your website’s visitors – including their IP addresses, locations, the types of devices they use, and what pages they visit. This data can provide you with a much more complete view of your audience’s behavior than you can typically get from a simple Google Analytics report.
You can use this data to identify and solve problems. For example, if you notice that a large number of your site’s visitors are coming from outside of your country of operation, you may decide that you need to adjust your targeting or website content to make sure your target audience is as engaged as possible. Or, maybe you notice that people are having trouble understanding how your product works or navigating the site, so you can identify this issue and fix it before it becomes a bigger problem. The possibilities are endless.