You may have heard of affiliate marketing, also known as performance-based marketing, where you’ll earn a commission based on the performance of an action (such as a click or a purchase). While there are many cases of people creating content and just waiting for the right audience to come along, most business owners and marketers understand the importance of incorporating SEO (search engine optimization) strategies into their content planning processes.
If you’re looking to learn more about content marketing, you’ve come to the right place. We’ve compiled a list of some of the best online courses that can help you become a master content marketer. From learning how to write SEO-optimized content to finding your ideal audience and converting them into buyers, these courses will help you become better at doing what you already do.
Learn To Write SEO-optimized Content
This free course from Scripps provides you with all the tools necessary to write engaging and effective articles for the search engines. Using inbound marketing methodologies, you’ll cover topics such as creating engaging copy for SEO, how to choose the right keywords, and much more. Once you complete the course, you’ll be able to build an SEO-friendly website or blog from the ground up using WordPress.
If you’re looking to master the art of SEO, then this is the perfect place to start. Not only will it teach you all the basics, but you’ll also get access to private tutors who can help you with advanced techniques and takeaways.
Become A Better Blogger
If you’ve ever blogged before, then you know the importance of having a good handle on SEO. Having the right keywords incorporated into your content and using the right tools to measure the effectiveness of your blog post can make all the difference in terms of how well it performs in search engines. This course from Scripps will teach you all about SEO and provide you with the basics of on-page SEO as well as the tools necessary to do on-page SEO effectively. Once you complete the course, you’ll have the opportunity to apply what you’ve learned on a live blogging project and get some mentoring from a professional.
This course is ideal for those who want to become better bloggers or business owners who want to optimize their content for search engines. The advantage of this course is that it provides you with all the tools necessary to become competent and offers in-demand employers the opportunity to take you on as a mentee.
Grow A Profitable Blog
Blogs that make money have different attributes than those that don’t. They usually have more readers, have higher search engine rankings, and receive more traffic. To become a profitable blog, you have to look at a number of factors including the size of your audience, your conversion rate, how much money you make from ads, and much more. This course from Scripps breaks down all these factors and provides you with the steps necessary to make your blog a successful venture.
Having a profitable blog is great because it means you’ve found a happy medium between making money and just wanting to write for the sake of writing. You’ll be able to apply everything you’ve learned about SEO, content strategy, and monetization to build a successful blog that provides value to its audience.
Create Digital Marketing Campaigns
If you’ve ever tried online marketing, whether through social media, retargeting ads, or email marketing, then you know how important it is to have a good digital marketing plan. Every aspect of your digital marketing strategy, including your budget, must be thought out and pre-planned to achieve the best results. This course from Scripps will teach you the fundamentals of digital marketing including the various platforms, email marketing, and more. Once you complete the course, you’ll be able to put together a complete digital marketing campaign and measure its success.
This course is ideal for people looking to enter the field or those who want to become better digital marketers. The advantage of this course is that it provides you with the fundamentals necessary to enter the field.
Master The Art Of Marketing
The entire concept of marketing as we know it is changing. Thanks to the increasing role of digital marketing and online marketing, people are looking for individuals who can help them navigate this changing landscape. This course from Scripps will teach you the principles and practices of marketing, emphasizing the digital aspects.
You’ll cover topics such as marketing research, target audience measurement, and segmentation, marketing analytics, and much more. Once you complete the course, you’ll be able to prepare marketing reports using digital marketing tools and analyze marketing data using various software applications. This will set you apart from other candidates who may only be capable of doing basic keyword research or analyzing web traffic using basic toolsets.
This course is great for people who want to enter the field or those who want to become better marketers. The advantage of this course is that it provides you with the skills necessary to become competent in this field.
Plan Your Content Calendars
The content that you create will play a major role in establishing your blog as an authoritative source on your niche. You’ll want to make sure that you publish content at a regular and frequent interval to keep your readers interested and to provide them with enough content to be able to plan their content calendars around your postings.
You can use content calendars to help you plan upcoming blog posts and publications. Simply create a calendar and enter the titles of each blog post or article that you have slated for publication. You can also create a column on your blog to display upcoming events and activities, and the content associated with each event. This will make it much easier for your audience to stay informed about what’s going on in your niche and be able to plan their activities around the information that you provide.
This course from Scripps provides you with everything you need to plan content for your blog or website. Once you complete the course, you’ll have the opportunity to build a blogging schedule, identify suitable affiliate products, and track the performance of each product sold via affiliate marketing. This will put you in a better position to determine the effectiveness of your content marketing and establish a more comprehensive blogging strategy.
This is a great option for people who want to get ahead in the content creation game. The advantage of this course is that it provides you with everything you need to get started including a fully functional blog. Once you’ve launched your blog, you can use the platform to its full potential and take advantage of the many in-demand jobs that are now available in the content marketing field.
Plan & Manage Your Blog
Managing a blog can be both exhilarating and overwhelming at the same time. On one hand, you’ll feel like you’re finally able to put into practice all the skills that you’ve learned. On the other hand, it can be difficult to know where to start and what to focus on when there are so many moving parts involved. This course from Scripps will teach you how to plan and manage your blog. You’ll learn about the different types of posts that perform well on your blog and which ones you should avoid. This course also covers the various settings that you need to pay attention to in terms of the equipment that you use, such as the web host that you choose, the domain name that you register, and more.
Planning and managing your blog is a crucial step in establishing yourself as an authoritative voice in your industry. You’ll want to make sure that you have a schedule in place for posting content to your blog on a regular basis so that you don’t lose your audience. Posting too frequently can cause your blog to become less engaging and start losing traffic. As you gain more experience, you’ll be able to plan out a schedule that suits your needs and always posts at the right time to keep your audience engaged.