Most people have never given much thought to press releases. They think of them as a way to get your news out there, but that’s about it. To truly understand the power of press releases in marketing, you need to first understand what they are and how they work.
A good press release should contain the following key elements:
- A short blurb about your company. Include your blog and social media handles.
- Media contacts
- A call to action
- An image
All of these elements serve a single purpose: to capture the attention of your target audience and entice them to learn more about your product or service. By strategically using these elements, you increase the chances of your press release being read and acted upon by journalists, bloggers, and other media figures.
Why Should You Care About Press Releases?
The short answer is: because they work! Whether you’re a well-established brand or an upstart company with only a few websites, a good press release can boost your SEO efforts and gain you a greater number of visitors to your site.
The long answer is: press releases work because they give you a way to communicate important information to journalists, bloggers, and other media figures. As a business owner or lead marketer, you know that having a greater number of people find your website is a key indicator of your success. It’s never been easier to communicate with potential customers, and in today’s world, that audience is more likely to be found online. If you want your business to succeed, you need to be paying attention to all forms of media, especially ones that can put your product or service in front of hundreds or even thousands of people who could become loyal fans or customers.
How Do You Craft A Good Press Release?
To create an effective press release, you need to start with a clear idea of what you want to say and work your way towards that end. The first step is to brainstorm ideas and write them down. You don’t need to have all of them done at once, but getting some of them out of the way will make drafting the rest easier. Once you have your brainstormed ideas, you can start to build a list of topics you want to cover in your press release. Remember: choose topics that are both relevant and interesting to your target audience. Your goal is to grab the attention of journalists and media figures, so choose topics that will make them want to listen to what you have to say.
Once you have your list of topics, you can start to flesh them out and create a draft version of your press release. Make sure that the information you present is both accurate and up-to-date. Always run your press releases by a professional copy-editor to polish them up and ensure that the message you want to get across is perfectly expressed. When you’re happy with the finished product, you can either distribute the press release to selected contacts or post it on a news website to make it available to thousands (or millions) of people. You might also consider sending out a mass mailer with your press release attached. There are plenty of online tools that can help you with this step, so don’t worry about not having the time to do it yourself. You can hire professional help for a small fee.
When Should You Issue A Press Release?
The short answer is: whenever you want to! You don’t have to wait until your product or service is officially launched before you begin issuing press releases. In fact, some professionals say that it’s best to issue a press release as soon as you have something to promote. The key is to pick and choose your moments wisely. If you want to create a buzz around your brand, consider issuing a press release when you have new and interesting information to share about your company or product. Doing so can be advantageous because it will grab the attention of people who are interested in your company or product. In general, the earlier you issue a press release, the greater the chances that it will be picked up by journalists and gained some traction online. This is especially true when you consider the fact that the news cycle is constantly changing and growing shorter as we move into a more digitally driven society. Even before the coronavirus pandemic, people were becoming increasingly reliant on their digital devices and were searching for information online instead of turning to traditional media sources. This trend is only going to continue as people want to keep their distance from one another and not let the virus spread further. This is a great opportunity for you to get your news out there and gain the attention of people interested in your product or service – especially now that they have no other choice but to learn about you.
Use This Checklist To Get The Most From Your Press Releases
To get the most out of your press releases, it’s important to consider the following points:
- Create high-quality content regularly (at least once a week)
- Make sure to send out a batch of press releases at the same time
- Distribute your press releases to a variety of media channels
- Monitor and analyze the performance of your campaigns
- Re-issue press releases after they’ve been read or cited by others
- Keep track of all media appearances
- Don’t forget about SEO and paid advertising when developing your press release strategy
While the basic information listed above should be included in every good press release, you might also want to include the following:
- A clear call to action (CTA)
- Highlighting unique selling points (USP)
- An image
- Video content
- An archived article
Depending on your target audience, you might want to include some of the above elements more prominently than others. For example, if you’re targeting a more technical audience, you might want to include product images and an infographics in addition to the rest of the information listed above. On the other hand, if you’re pitching the news to a general audience, you might want to emphasize the text-based content and include only the CTA and USP in your release. Make sure to test various versions of your press release to see which one performs best in different situations. With so much competition, it’s essential to ensure that your press releases stand out above the rest. To help you do this, we’ve compiled a short checklist that can guide you towards greater success. Consider this your key to winning the PR game:
Key Points To Keep In Mind
If you want to succeed in content marketing, you need to understand the importance of following a consistent strategy. One of the first things you should do is set a schedule for yourself and stick to it. If you want to be able to generate sufficient leads and grow your business, you must ensure that you have the time to do so. This is why it’s important to plan out a content schedule in advance so that you don’t waste any time once it’s already passed.
Another important point to keep in mind is to be consistent with your content even when you’re not distributing it to the general public. The best digital marketers and content strategists don’t just create content and leave it at that. They continue to monitor and analyze their content to see what’s working and what needs to be changed. For this reason, it’s always a good idea to re-issue press releases after they’ve been read or cited by others in the media. This ensures that your work continues to be available to your target audience and allows you to continue to improve your strategy as your business grows.
For established businesses with a lot of content, re-issues are often a simple matter of cutting and pasting the existing content into new layouts or adding more images to existing articles. However, for newer companies, it might be easier to start from scratch and develop a content plan from the ground up. This is why it’s important to try out different versions of your press release and see which one performs best in various situations. This way, you can determine which version is best suited for your target audience and continue to refine your strategy as you go. So, while it might be easier to re-issue content that’s already been published, it’s also the best way to guarantee that your content continues to be seen by your target audience.