Content Marketing for Online Casinos – How to Generate Leads with Casino Affiliate Marketing

People love to gamble. All types of gambling have seen an increase in popularity over the years, from the traditional three-card-monte game to the latest craze of online casinos. The latter has opened up a whole new world of gambling, allowing people from all over the world to play their favorite games from the comfort of their home.

The rise of the internet has only increased the allure of online gambling. Not only is it possible to play practically any game from the comfort of your computer or mobile device, but you can do so with thousands of other players from all over the world. This is enabled by the use of websites such as SlotoCash, where users can join games and make deposits using their credit cards, PayPal, or bank transfer services.

Whether you are the owner of an online casino or an affiliate marketer looking to earn a commission from introducing players to the world of online gambling, this article will teach you the ropes of content marketing for online casinos.

Why Should You Blog About Online Casinos?

You might be wondering why you should blog about online casinos. After all, they are a rather niche topic. However, a lucrative niche at that. The worldwide market for online casinos is valued at over US$16 billion, and it’s expected to grow at a CAGR of over 7% from now until 2025.

Blogs covering online casinos will provide you with many valuable benefits. To name a few, you will gain experience in developing content for a niche audience, grow your personal reputation, and meet new people who share your passion for gaming.

Additionally, you will have the opportunity to become a thought leader in your industry. The act of publishing your thoughts on a regular basis will give you the opportunity to share your insights with others. This will in turn, establish you as an expert in your industry, and enable you to attract and retain customers, and even better, potential affiliates.

The Basics Of Blogging For Online Casinos

To begin with, the content you create for this audience will need to be somewhat different from the kind of material you would usually write for a general audience. To illustrate the point, consider that most people who play online casinos probably do so because they desire to have a good time while also trying to win some money. As such, your articles will need to include fun facts about the games, tips on winning, and maybe even some strategy and analysis on how to beat the odds.

Additionally, you will need to prepare yourself to be slightly more conservative with your language. Although you are likely to be familiar with the lingo of your chosen games, it’s still a bad idea to use slang or colloquial language. These are the sort of things that might be acceptable in casual conversation, but they will likely offend the reader, and perhaps even drive away potential customers. You will also need to ensure that your articles are error-free, and free of any spelling or grammatical errors. Finally, make sure that your articles are easy to understand and interesting. The last thing you want is for someone to slog through a hundred-plus pages of densely-packed text, only to discover that they’re not truly interested in what you have to say.

To write a decent-sized article for an online casino, you will need to plan to put in at least 10 hours of focused work each week. However, you should endeavor to spend at least two hours researching and creating content, at least three hours on editing and revising the material, and one hour planning (e.g., outlining, fact-checking, and so on).

The good news is that with a little bit of planning and research, you can be a successful blogger for online casinos. Below, you will discover 16 steps that will help you write the perfect blog article for this unique audience. We hope this will answer all of your questions and put your mind at ease, so you can focus on producing content that will grow your audience, increase your conversions, and help you make a lot of money online.

Step One: Find Your Niche

Now, this is important. In order to successfully blog for online casinos, you need to find a niche. What does that mean? Simply put, your niche is the specific group of people you will write your content for. In the case of online casinos, your niche is “people who play online casinos.”

You should pick a niche that is both lucrative and relatively easy for you to cover. For example, if you are a woman, and you’ve decided to become a food writer, you may want to consider covering recipes for other women, or recipes that include a lot of greens and healthy food options. If you are a professional journalist, you may want to look into covering topical issues in your industry. If you are simply a beginner, you may want to consider creating content for your local community, or even for a specific interest group (i.e., teens, millennials, or parents, for example).

The point is to find a topic that you are both passionate about, and which you think will be of interest to at least some of your readers. Additionally, it should be something new and unique to your industry. When you choose a niche that is already well-covered by other media outlets (i.e., newspapers, magazines, and so on), you will need to work extra hard to stand out among the crowd. This is where establishing yourself as an authority comes in handy. By taking the time to learn about your chosen topic in-depth, and by producing content that is both authoritative and well-written, you will certainly have an upper hand in attracting potential customers, and maybe even a few loyal followers.

Step Two: Create A Buzz-worthy Headline

A good headline is worth a thousand words. Literally. A bad headline can do more harm than good. A good headline should be engaging enough to make the reader stop, and should provoke thoughts, feelings, or questions in the mind of the reader. A bad headline, on the other hand, should be easy to discredit. A great headline for an online casino should include words that provoke an emotional response in the reader. For example, “The 5 Best Poker Rooms to Play at” would be a great headline for an article about online gambling, as it is both intriguing and emotionally-charged.

Choosing a catchy title for your article is much easier said than done. You will need to ask yourself the right questions, and then you will need to follow up with some brain-storming. Once you have a title, you can move on to the next step.

Step Three: Craft An Outstanding Introduction

An outstanding introduction to an article is important for 3 reasons. First, it will hook your reader, and make them want to continue reading. Second, it will position you as a thought leader in your industry. Third, it will establish you as an expert, and enable you to offer valuable advice and tips on the topic.

An excellent introduction will include all the right keywords, and will use compelling language. Additionally, it should be short, and sweet. Something that will make the reader want to keep reading. Remember, you only have about 150 words to work with, so make it count!

Step Four: Choose The Right Images

An image is worth a thousand words. So, too, is a good picture. When it comes to marketing an online casino, pictures are a must. Never underestimate the power of a good photo. A face can say so much, and a picture is a great way to connect with your audience.

There are three basic ways to promote a casino:

  • Product
  • Deal
  • Place

Each of these avenues includes a variety of options, so you can choose the one that works best for you. Keep in mind that the image you use will be the one that sticks out in the reader’s mind. Additionally, photos that are light in color and high in contrast will draw more attention than a photo of someone’s bed, for example.

Step Five: Customize Your Blog’s Style

Since you’ve already begun the process of writing an article for an online casino, you may have already chosen a header image for your blog. This is the graphic at the top of the page, denoting the blog’s name, author, and so on. It is usually a square or regular-shaped photo, ranging in size from about 500px to about 700px.