If you’re looking to gain in-demand skills that will set you apart from the competition, you’ve come to the right place. Here we’re going to introduce you to a list of courses that can help you gain entry to a content marketing world in which you can find work.
The first step to getting started is to determine what you need to learn. Do you need to become an expert in SEO? Do you need to learn how to write SEO copy for websites? Do you need knowledge of the different platforms (e.g. Blogger, WordPress, etc.) that you can use to create content? Or do you just need to learn how to write effectively?
Our goal is to help you understand what it takes to succeed in today’s content marketing world, and how you can prepare for it. So whether you’re brand new to the field or you’ve been at it for a while and are looking to further your career, these courses will help you get there.
SEMinDocta: The Complete Guide to Search Engine Marketing
SEMinDocta is a certification dedicated to helping marketers reach decision makers through SEO and paid search advertising. This certification does exactly that by walking you through the process of setting up your SEMinDocta accounts, as well as providing you with case studies and live demonstrations of best practices in SEO.
This certification is perfect for anyone looking to take their first steps in SEO, or for those who want to further their knowledge. You’ll learn all the ins and outs of SEO from beginner to advanced, including how to effectively manage an account, get quality content optimised for local search, and measure the results of your efforts. This is also a great choice for those who want to specialize in a particular area of SEO (e.g. performance-based SEO, content strategy, etc.).
Pricing and Marketing for Digital Marketers
If you’ve ever been to Amazon, you may have noticed the giant ad banners at the top of the page. That’s because the online store uses affiliate marketing, which earns them a commission when someone clicks a paid link or buys a product that’s promoted on their site. So if you’ve ever sold merchandise on social media, you know how important it can be to gain a thorough understanding of affiliate marketing.
This course, Pricing and Marketing for Digital Marketers, is designed to teach you how to use affiliate marketing to your advantage. You’ll begin by examining various pricing models, including free, cost-plus, and paid versions, and determine which one is the best for your product. You’ll then move onto learning about conversion optimisation, which includes everything from improving your site’s design and content to studying affiliate marketing reports and analysing performance metrics.
This training will not only help you succeed as a digital marketer, but as a business owner or marketing manager who wants to make the most of their online store. Whether you want to promote and sell your own products or affiliate products, this course will give you the knowledge and tools to do so.
Digital Marketing: Theory, Analytics and Practice
If you’ve ever worked as a traditional marketer, it’s safe to say you’ll have encountered several marketing theories and techniques. While some might still apply (e.g. segmentation, psychographics, etc.), a lot has changed in the digital marketing world. You’ll learn all the fundamentals of digital marketing in this certification, as well as gain in-demand skills that you can use to excel in the field.
You’ll begin by learning about the multichannel marketing approach, which encourages marketers to use all available platforms to reach their audience. Once you understand the multichannel approach, you can learn about marketing techniques such as programmatic marketing and digital marketing analytics. You’ll also learn how to use Google Analytics to track the different platforms and devices your audience uses to access your content, as well as the path they take through your site (e.g. are they browsing your blog posts, checking out your product pages, etc.).
This certification will teach you all you need to know to succeed as a digital marketer. You’ll learn the foundations of marketing, as well as in-demand skills such as how to effectively plan a digital marketing strategy, target the right audience, and measure the results of your efforts. This is a great choice for anyone wanting to work in digital marketing, or even if you’re just looking to better your knowledge base.
Digital Marketing: Strategy, Analytics and Implementation
If you’ve ever worked in a more traditional marketing role, it’s probably safe to say you’ll have encountered several distinct phases in a marketing plan. From establishing your strategy, to analysing the results of your efforts, to finally implementing the plan and measuring its success, you’ll learn how to put together a complete marketing plan in this course.
You’ll begin by learning about marketing metrics, including but not limited to; brand awareness, customer loyalty, and purchase behaviour. Once you have a clear understanding of these metrics, you can develop a strategy to guide your future marketing efforts, as well as analyse the results of your current strategy.
You’ll learn about different marketing tools and platforms, as well as how to use them efficiently. For example, you’ll learn how to use a programmatic ad dashboard to find the right audience for your products, and target them with custom banner ads in no time. You’ll also learn how to set up automated email campaigns, and analyse click-through rates to measure the effectiveness of your marketing campaigns.
This course covers all the basics of digital marketing, including how to put together a solid strategy, as well as how to implement it. You’ll learn a variety of techniques and tools, such as inbound marketing and marketing analytics, that you can use to succeed in the field. This is essential for anyone wanting to enter or succeed in the field of digital marketing.
If you’re looking to further your knowledge and gain in-demand skills, consider one of these courses. With a good understanding of the theory behind digital marketing, you can take a more applied approach and begin implementing a digital marketing strategy. Or if you’re looking for a more hands-on experience, you can take a course like SEMinDocta and gain practical experience by taking on a real-world marketing challenge.
Or if you’re looking for something completely different, you can take a different route and become a copywriter, using your SEO and marketing know-how to create compelling copy for websites and advertisements.
This list of courses is by no means exhaustive, as there are a variety of specializations available within the field of content marketing. If you don’t see a course that suits your interests, you can create your own customized learning path by combining multiple courses or using online learning platforms like Codecademy or Skillshare to get qualified for a content marketing job.