Many business owners have begun to realise the power of social media to grow their brands. With billions of users on LinkedIn, Facebook, Twitter and Instagram, it’s the best place to reach potential customers.
However, establishing a social media presence isn’t enough. To grow your business you must engage with your audience, drive traffic to your website and build an engaged community.
To do this you need to consider which platforms your ideal buyer is using, what content they’re engaging with and whether or not you should be active on all of them.
Instagram is the largest social media network and continues to grow every year. As of January 2020, it has over 1.7 billion DAUTY (DAU – Daily Active Userstyle) and was the 11th largest social network in 2019.
This means that there are hundreds of millions of people using Instagram every day. This is great news for any business, as it means there is an audience out there that you can engage with and get an insight into what they want.
Instagram is also one of the most popular social media networks among Gen Z, with over 55% using the platform regularly. This demographic often prefers brands they can connect with, such as those involved in health and wellness, food and drink, tech and music.
If you want to market your business on Instagram, consider creating content that is relatable to this audience. Show them that you understand their concerns, the issues that matter most to them and their lifestyles.
Your Instagram page can be your opportunity to create an engaging persona that will make your potential customers feel like you’ve been tuned into their interests. Create stories that are meaningful and bring a human element to your brand. If you can do this, you’ll be able to connect with audiences that help you grow your business.
LinkedIn is the professional social media network, originally designed for university students to connect with employers. As of January 2020, it has over 490 million users worldwide and is the 12th largest social network.
The best thing about LinkedIn for business is that it is highly likely that your ideal buyer is already on the platform. With a membership approaching every second person on the internet, it has become the go-to place for finding a job and getting business opportunities.
LinkedIn is also the preferred choice of Gen Z, with 60% using the platform regularly. This demographic is commonly found in commercial industries, such as sales, marketing and business development. If you’re looking to grow your business on LinkedIn, consider creating content that is relevant to this audience.
Your LinkedIn page is your chance to stand out from the crowd and become the go-to source for information on your industry. Create and curate content that is insightful, valuable and helps your audience grow their business.
Twitter is the third largest social media network. As of January 2020, it has over 300 million monthly active users. It is most popular among Gen Z, with 38% using the platform compared to 29% of millennials.
The best thing about Twitter for business is that it is a highly versatile network. You can leverage it for different purposes, depending on your target audience, desired behaviour and goals. You can use it to build an online community, reach new audiences and follow the conversations that matter to you.
If you’re looking to gain credibility with your target audience as a thought leader in your industry, consider using Twitter for your business. Create useful and valuable content that will attract and retain more followers.
With so much competition, it’s essential that you stand out from the crowd. Generate thought leadership by actively participating in industry discussions on Twitter. This will establish you as an expert in your space and allow you to grow your business.
Facebook is the largest social media network, as of January 2020. It has over 2.7 billion monthly active users and was the 2nd largest social network in 2019.
If you’re looking to market your business on Facebook, consider using the platform to its fullest. Facebook is a place where people can engage with your content, discover new things and connect with others.
To get the best results from your Facebook presence, consider using a professional-looking header image, custom-created videos, branded links, and engaging content on a daily basis.
With so many ways to engage with your audience, Facebook is the ideal place for marketing your business. Ensure that you’re always pushing out content that is unique, valuable and helpful to your audience. This will establish you as a thought leader in your industry and allow you to grow your business.
Snapchat is the trendy, image-based messaging and video-sharing platform. It was originally designed for sending photos and videos to your friends and family, however, it’s rapidly gaining popularity among businesses and celebrities, as it allows them to have an interactive element, where followers can engage with them in real time.
If you want to market your business on Snapchat, consider using the platform to its fullest. Create short-form videos that will go down smoothly and quickly. You can also use it for live broadcasts, where you talk directly to your audience.
The best thing about Snapchat is that it has a diverse audience. Gen Z, millennials and the digitally native are often found on the platform. If you’re looking to target these audiences, consider creating content that is relevant, memorable and engaging. Your potential shoppers, audiences and followers will appreciate your creative, yet simple approach.
Many successful businesses are now marketing their products and services on social media. However, it isn’t enough to have a presence on social media. You also need to build a platform that is sustainable, where you can engage with your audience, build lasting connections, get feedback and gain credibility. These are all crucial components to any business, but can be difficult to achieve on social media.