Connect With LearnSmart and SmartBook Online Access for Marketing

If you’re a marketer or social media strategist, you know the importance of online content.

With every new generation that comes online, marketers must learn to adapt and stay ahead of the curve. While the basics of SEO and content strategy haven’t changed, the digital landscape is always evolving.

Whether you create digital marketing materials for a brand or operate a social media account, learning to connect with your audience and provide value is essential.

With that in mind, here are some smart tips that will help you become an expert online marketer or digital strategist.

Know Your Audience

Unlike print publications, where you can usually assume that your audience is mostly other marketers or people in publishing, you can’t necessarily say the same about the web. Your audience can be anyone, anywhere, and at any time.

This means you have to consider context when creating content.

What do they want? What are their needs? What are their interests?

Knowing your audience is the key to creating content that they value. You can start by looking at what types of content they already value and use that as a benchmark for your next move. Is your target market more technology-savvy than traditional audiences? Are they into fashion or food blogs?

The answers to these questions will help guide your content strategy. Once you know what to write about, you can craft an online content schedule that will strengthen your connection with your audience.

Avoid Spam

While it’s easy to write a blog post on any subject you choose, that doesn’t mean it’s easy to be found by your audience. Creating high-quality, authentic content is the key to being noticeable. To do that, you need to avoid being found in spam filters.

There are several tactics you can use to do this. For example, make sure that your blogs aren’t overly promotional and that the blog post topics are relevant and useful.

Additionally, make sure that your blog posts are of good quality. The more you put in it, the more you get out of it. This is especially important if you’re paying for affiliate sales or advertising. For those paying for these ads, the last thing you want is to have poorly written, low-quality articles. Once you establish a reputation for reliable, high-quality content, you’ll be able to monetize that content effectively.

Curate Industry Blogs

Blogs, twitter, and other online publications are great for keeping up with the latest news and trends. While this is important, you also need to find ways to make these publications better. One way to do this is to curate blogs from other industry leaders in your chosen field.

By doing this, you ensure that you’re always keeping abreast of the most important news and trends, and you give your audience more value.

The more you put in it, the more you get out of it. This is especially important if you’re paying for affiliate sales or advertising. For those paying for these ads, the last thing you want is to have poorly written, low-quality articles. Once you establish a reputation for reliable, high-quality content, you’ll be able to monetize that content effectively.

Build An Authoritative Blog

To make sure your readers understand just how authoritative your blog is, add a bunch of citations and links to the blog post. When possible, add links to outside sources that are relevant to the topic at hand.

Additionally, you can place a link to your blog in the ‘blog roll’ or’side bar’ of your website. Placing these links on other websites gives your blog a little bit of an umbrella effect, suggesting that your content is legitimate and worth checking out.

The more you put in it, the more you get out of it. This is especially important if you’re paying for affiliate sales or advertising. For those paying for these ads, the last thing you want is to have poorly written, low-quality articles. Once you establish a reputation for reliable, high-quality content, you’ll be able to monetize that content effectively.

Measure The Results Of Your Efforts

Just because you created a blog full of valuable content doesn’t mean that you’ll automatically start seeing results. To find out how well your blog is doing, you need to start measuring the results of your efforts. This is easier said than done, but there are a few tricks you can use to get the data you need.

Firstly, you can track blog traffic using Google Analytics. This is a free tool that will give you insight into the demographics and psychographics of your audience. Additionally, you can use this tool to track and analyze the results of your content strategy.

An important thing to note is that not all traffic is created equal. You can use Google Analytics to filter your results by ‘conversion’ (i.e. click-throughs, buys, and so on). This way, you’ll know exactly what is bringing in the revenue.

The more you put in it, the more you get out of it. This is especially important if you’re paying for affiliate sales or advertising. For those paying for these ads, the last thing you want is to have poorly written, low-quality articles. Once you establish a reputation for reliable, high-quality content, you’ll be able to monetize that content effectively.

Make Sure Your Blog Is Mobile-Friendly

If you’re worried about whether or not your blog will be accessible from a mobile device, you can use tools like Post Planner to find the best times to post. Post Planner will analyze the demographics, psychographics, and digital behavior of your audience to find the best times to post.

Additionally, you can use Google Analytics to track the results of your content strategy. Just remember that not all blog traffic is created equal, so make sure you filter your results by ‘platform’. This will help you determine how well your efforts are paying off.

The more you put in it, the more you get out of it. This is especially important if you’re paying for affiliate sales or advertising. For those paying for these ads, the last thing you want is to have poorly written, low-quality articles. Once you establish a reputation for reliable, high-quality content, you’ll be able to monetize that content effectively.

Final Takeaway

Whether you’re just getting started or you’re already an experienced marketer, these tips will help you become an expert online marketer or digital strategist.

Creating content for the web is easier said than done, but the results of your efforts can be invaluable.