The internet has opened many doors for business owners, allowing them to market their products and services to a worldwide audience. Just like any other growing industry, there is a wealth of knowledge that can be obtained from studying the best practices of those who have gone before you.
If you are looking to enter the world of online marketing, you have quite a few options to choose from. However, with countless certification courses and online degree programs, it can be hard to know where to begin.
Weighing the costs and benefits of each learning option, you may find that a mixture of both online learning and face-to-face course work is the ideal option for you.
Find The Best Online Marketing Training For You
When choosing an education route to pursue, it’s important to do your research. To this end, you may want to consider exploring different online marketing training courses that can assist you in developing your professional skills and furthering your educational opportunities. Below, we have compiled a list of courses that can help you succeed in your chosen field, along with their pros and cons. Take a look and see which option is the best fit for you.
A Brief History Of Online Marketing
The history of online marketing is as old as the internet itself. In the early days, people would sell things online through various platforms, such as eBay and Etsy. Over the years, the industry grew, and marketers began utilizing online platforms to grow and nurture their audiences. The concept of content curation was born, and marketers began looking for ways to attract and retain customers by providing them with valuable information. This led to the birth of the marketing audit, which many firms perform today to better understand their customers’ behaviors and activities.
Marketing Audit For Dummies
Whether you’re seasoned business owner or newcomer to the industry, a marketing audit will assist you in better understanding your customer base and identifying any gaps in your marketing strategy. Typically, a marketing audit includes a wide array of activities, from listening to and acting on customer feedback to analyzing sales performance and measuring the success of your marketing efforts. Having a clear picture of what works and what needs to be changed can allow you to significantly grow your business, no matter what stage you’re at.
Choose Your Major Wisely
Before you begin your education, it is important to consider what you want to specialize in. Your major will dictate what courses you can take and what skills and knowledge you’ll obtain. While the courses below may be useful in anyway, be sure to consider what major you’re applying for as this will have a major impact on the courses available to you and your future earnings. If you’re not sure which major to choose, consider picking up a few business magazines or browsing through a few success stories to get an idea of what graduates can expect to earn. With some of the below-listed majors, you’ll have the opportunity to specialize in areas such as marketing, communications, or even business management.
BizEaze Certificate Program in Digital Marketing
If you’re looking for an accredited certificate program that can assist you in developing your professional skills and knowledge in digital marketing, then BizEaze may be a good fit for you. This is one of the few programs that can be completed online and offer students the ability to continue their studies through an in-house certification, which is conferred upon successful completion of the program. The BizEaze certificate program is a 12-week online course that teaches you the ins and outs of digital marketing and how to implement marketing strategies across various platforms and technologies. The curriculum is designed for beginners and offers an excellent overview of the industry, along with in-demand skills that can be applied immediately upon successful completion of the program.
Bachelor’s Degree In Digital Marketing
If you’re looking for a traditional bachelor’s degree in digital marketing that can assist you in developing your professional skills and knowledge, then the University of Florida’s Summer 2018 online bachelor’s degree in digital marketing is what you’re looking for. This degree is designed to provide students with the knowledge and skills required to become successful digital marketers, enabling them to operate within the ever-changing field. This program is accredited by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). The degree consists of five years of coursework and requires a minimum of 60 credit hours, which can be completed in around three and a half to four years. Upon graduation, you’ll be able to obtain a professional certificate in digital marketing and can begin applying for jobs in the field.
Conversational Marketing
If you’re looking for a certificate program that can assist you in developing your communication skills and knowledge, then the Rutgers University – New Brunswick’s Summer 2018 online certificate in conversational marketing is what you’re looking for. This certificate program focuses on developing your public speaking skills through presentations, discussions, and role plays. During the six-week program, you’ll develop a professional standing and gain valuable job skills that can be applied to any business environment.
Choosing The Right Location
When choosing a location for your business, it’s important to consider the accessibility of your prospective customers. Depending on how busy the nearest towns or cities are, you may want to consider relocating your company to a less populated area. Alternatively, you can use the internet to your advantage and operate your business remotely. Though this may seem like an easy option, you may find that you learn more in person than you would online. Ultimately, it depends on what works best for you.