When someone clicks on an ad or attends a launch party for a new product, what happens next?
Does the person immediately buy the product or service that they’ve been informed about?
While digital marketing and social media allow companies to connect with and educate prospective customers about their products and offerings, the truth is that most people aren’t exactly sure what happens after they click a button or share a webpage with a company.
What is a webinar?
A webinar is a live presentation that is streamed over the internet. Typically, attendees watch the presentation live, and afterward, they have the opportunity to ask questions about what they saw.
Webinars can be an extremely effective tool for marketing a business. Unlike a podcast or a video blog post, which are often one-time-only events that don’t allow viewers to engage with the content again, webinars can be accessed by anyone, anytime, anywhere. This makes them an excellent choice for marketing efforts.
Why You Should Use Webinars For Marketing
There are several advantages to using webinars for marketing. To start with, they’re usually free. You won’t have to spend a penny to set up a webinar, and you’ll never be able to tell how effective they are until you try them. This is especially beneficial if you’re operating on a budget.
Secondly, webinars allow you to reach a mass audience. In order to have the best possible impact, you must connect with as many people as possible. This is often difficult when trying to reach an audience that is scattered all over the world, but webinars make it possible. You can have your online business or blog post shared on a large social media platform, like LinkedIn, and gain thousands of views. The more people that see it, the greater the likelihood that someone will click on the link and learn more about your product or service.
Thirdly, and most importantly, webinars allow you to continue the conversation. Your attendees have already begun to form an opinion about your product or service the moment that they registered for the webinar. By having a Q&A session after the webinar, you can determine whether or not they’ve learned anything new, and if so, what you ought to do next. This is also a great way to get customer feedback and to identify any potential gaps in your product or service. Having a conversation with your audience allows you to make necessary adjustments and improvements before you begin selling your product or service.
How To Set Up a Webinar
As a marketer, you’ve probably already considered the possibility of holding a webinar. They can be a useful tool for expanding your reach, and they don’t require a lot of effort to set up. You will, however, need to learn a few things first.
Firstly, you must decide what you’ll present. You may choose to speak about your product or service in general, or you may decide to delve into specifics. Whatever you choose, it needs to be relevant to the audience that you are trying to reach. If they aren’t interested in what you have to say, then why should they listen to you? Find the middle ground between being informative and exciting, and you’ll be able to engage your audience more successfully.
Secondly, you need to decide how long the presentation will be. Will you cover the basics or will you go into detail? Be honest with yourself about how much time you have, and don’t feel pressured to rush. People want to learn, but they also want to be entertained. You can keep this in mind when working on an agenda for your meeting.
Thirdly, choose a relevant and inviting platform. LinkedIn is a great choice for business owners, executives, and marketers. Not only does it have a massive audience, but it also has a highly engaged audience. If you want to have the best possible impact from your webinar, then LinkedIn is the perfect choice.
With these three pillars in place, you can begin to build a solid foundation for your webinar. The next step is to choose a topic for your presentation and to research the most current and applicable information. You don’t want to throw together a random factoid, because the audience will lose interest rapidly.
When preparing for your presentation, it’s important to read material that is relevant to your topic. This will help you answer any questions that your listeners might have. If you’re asked about something that you didn’t cover, you’ll be able to refer back to your notes quickly and confidently.
Last but not least, you must choose a presentation platform. The most popular webinar platforms are GoToWebinar and WebinarJam. GoToWebinar offers a free account, which allows you to set up a professional-looking webinar in no time at all. They also have a high customer retention rate, which makes them one of the most popular choices among businesses.
WebinarJam is similar, but they offer a premium account, which provides additional features, like custom domain names, email integration, and automated email campaigns.
These three steps will ensure that you put together a successful webinar, and with each new presentation, you’ll find that your audience is expanding. To put it simply, webinars are a great choice for marketers because they allow you to engage with potential customers, inform them about your product or service, and then, occasionally, even sell them a product or service. Just be sure to add value and don’t just plug your products or services every other sentence.