Are you looking to expand your business online but don’t know where to start?
For many business owners, establishing an online store can be a daunting task. You’ll need to consider a variety of different aspects, from developing a presence to driving sales. But it’s important to note that while building an online store, you shouldn’t neglect the importance of establishing strong offline social media channels.
In this article, we’ll discuss several different companies that can help you with establishing your online store, including Shopify, Big Commerce, and Square. We’ll also cover some of the key things you should consider before making a decision.
Consider These Factors When Selecting The Right Company For Your Needs
When selecting a company to help you with setting up your online store, you want to make sure that you consider a variety of different factors. These include but are not limited to:
- Dedicated Project Managers
- Client Support
- Fee Estimation
While these are all important considerations, don’t let the number of stars on a particular company’s reviews sway you. Instead, look at how other customers are reacting to the services offered by the company. You can contact them directly via email or live chat to get more information about their offerings.
The number of active websites and web servers you’ll need to support isn’t an exact science. It will depend on what type of business you have. For example, if you sell clothing online, you might need to have several different types of servers (i.e. static, dynamic, content delivery network (CDN)).
The more scalable your chosen company is, the less likely you are to run into problems down the line. For instance, if you decide to go with Shopify, you can simply scale up as needed, and they’ll take care of the rest. Big Commerce and Square offer similar, scalable services.
Dedicated Project Managers
Project management is an important factor to consider when choosing a web development company. Just because a company is big or small doesn’t mean they’ll have experience handling large projects. You want to be sure that they are able to get the job done and that it won’t fall through the cracks.
Dedicated project managers will keep all communication channels open and will work with you to ensure that your project is delivered on time, regardless of the complexity of the task. They should also be able to provide you with an estimate for the project, including associated costs.
Another thing to consider when choosing a company to help you with setting up your online store is their client support. Does the company have a live chat function, or do they only provide email support?
You want to be sure that you’re able to get in touch with a real person whenever you need additional help or have a question about the service. Big Commerce and Shopify provide around-the-clock client support, while Squarespace offers email support as well as live chat support five days a week. The more client support you get, the less likely you are to have problems.
The last thing you want to do is to hire a company that doesn’t have the ability to maintain your website. You’ll need to make sure that they’re equipped to handle the basic upkeep of your website, including but not limited to:
- Updating software
- Fixing broken links
- Creating new pages
- Adding products
The more they can do for you with minimal effort, the better. If they can’t handle basic website maintenance, it’s likely that other parts of their service will break down too. This could lead to a serious problem for you, especially if you’re not equipped to handle such tasks yourself.
Another important consideration when choosing a company to help you with your online store is their fee estimation. Do they have a minimum charge or does it vary?
If you have a limited budget and need to know exactly what you’ll need to spend, their fee estimation should be detailed and include all applicable charges. You don’t want to choose a company that will charge you a higher rate just because they’re a big name in the industry.
The Importance Of Offering Different Types Of Services
One of the best things about Shopify is that they offer a variety of different services, including but not limited to website design, development, and hosting. This means you can get exactly what you need without needing to go with a company that only provides a single service.
Big Commerce offers similar, extensive services and also provides a dedicated team of customer service representatives to help you with any questions or issues you might have. With Squarespace, you’ll get a free domain and you can use their templates to build your website within minutes.
You don’t want to choose a company that only provides a certain service because there might be times when you’ll need something that they don’t offer. For example, if you’re using their hosted service and need to upgrade your plan or have an emergency tech issue, you might end up paying for the privilege.
When choosing a company to help you with establishing your online store, you want to make sure that they are a reputable company with a good reputation and extensive client support. You also want to be sure that they are equipped to handle all the different aspects of the project, including but not limited to:
- Designing and implementing a user-friendly front-end for your store
- Building a mobile-optimized store
- Installing all the necessary backend software
- Setting up your store for e-commerce (if you’re planning on selling your products online)
- Choosing a profitable niche
- Optimizing for SEO
- Maintaining your store
These are all important things to consider before making a decision, but don’t let the opinions of others sway you. Instead, look at the reviews on their website and social media pages to get an idea of how others feel about the company. With so much talk of online stores these days, it might be hard to know where to begin. But by taking the time to do some research, you’ll be able to find a web development company that meets your needs.