You’ve probably heard the saying “you can’t improve what you don’t measure.” That’s how you should feel about the results of your online marketing—you can’t measure them without first taking steps to track them.
It may seem simple enough to track visits to your blog or website. After all, you can see how many people come to your site from your analytics dashboard. But is that enough to improve your results?
To get the most from your online marketing efforts, you need to put in the time to measure more than just the number of visitors coming to your site. You need to look at the actions of those visitors to see how effective your strategy is. And to do that, you need to track a variety of metrics beyond just the number of visitors.
On Website Visits
Each time someone visits your site, you’ve got some data to work with. You know the visitor’s IP address, the browser type and version, the operating system, the city and state they’re in and maybe even the time of day. That last one is important because there are variations in traffic at different times of day. For example, people browsing during the day are likely to be different from those browsing at night. So if you want to understand the effectiveness of your strategy, you have to look at the metrics associated with each visit.
That extra information can help you see patterns in your traffic and identify areas for growth. You can use Google Analytics to track website visits anonymously. With that, you can see a map of your website’s visitors and dive into deeper analysis of your web traffic. You can even look at the time of day and day of week your website visitors arrive at different times. This can help you figure out how effective your content is at various hours of the day. If you notice, your most visited pages usually have the highest engagement. So if you’re looking to increase the engagement of your visitors, consider focusing on those pages.
On Mobile Visits
With the explosion of mobile usage, you’ll no doubt be reaching more and more of your audience on their smartphones. According to Statista, 59.8% of the world’s population now uses mobile phones. So if you want to improve your results, consider focusing on mobile visitors.
To start, you need to set up some sort of a mobile marketing plan. That could include looking into getting a mobile specific website or using a mobile-optimized version of your regular site. You also need to look at your social media strategy and decide which platforms work best for you.
Then, you can start measuring the success of your mobile marketing plan. To track mobile website visits, you need to utilize a tool like Google Analytics. With that, you can see the number of people visiting your site via mobile phone and how often they visit at different hours. This can help you determine the best time to post on social media to attract the most mobile eyeballs.
The Importance of Retinoids
Back in the day, people used to put newspaper articles online because they couldn’t copy and paste long passages of text. But with the explosion of blogs and Twitter, that’s no longer the case. Now, people are going online to find the content that they need.
When someone clicks on a blog post or an article on a news site, they’re usually taken to a page with the article. But that’s not always the case. Sometimes, they’ll see an image or a video first, with the text appearing as a caption below. Or, they may arrive at an article’s page and see little more than the headline and one or two sentences of the article. But if that’s all they get, then they’ve stumbled upon content that is “above the fold.” This is important because, usually, the first content a potential customer sees when they arrive at a website is what’s “above the fold.” What’s above the fold is important because it impacts a customer’s first impression of your site. And first impressions are critical because customers decide whether or not to click on a link or to keep scrolling based on what they see. So if you want to improve your results, consider focusing on what’s above the fold.
On Social Media
If you use social media to promote your website or blog, you need to make sure that the content you’re sharing is of value to your followers. If you want to see more engagement, look into using relevant and valuable content to gain credibility and spread the word about your brand. Then, you can start measuring the results of your social media strategy.
To track the success of your social media campaign, you need to use a tool like Hootsuite. With that, you can see the platforms your audience is using and the times at which they’re using them. This can help you find the right place to post at the right time, based on your target audience. You can also segment your audience based on their interests. So if you want to see more success with your social media, look into using the right tools to find your perfect audience.
If you want to grow your online marketing results, consider looking at more than just the number of website visits you have. Look into the actions of your visitors to see how effective your strategy is. And don’t be afraid to try new things, as long as you track your results.