Social media is evolving. Back in the day, people used to visit cafes and go to the cinema to connect with others. Now, we interact with each other virtually in real life via the digital sphere.

To stay relevant in today’s world, marketers must develop strategies to engage with their audience on social media platforms. In order to do this, marketers can leverage the power of communities. A community is essentially a group of people with shared interests and values, or a group of individuals connected through a specific platform (e.g., Twitter).

A community can be an invaluable tool in digital marketing. Not only does it provide you with a ready-made audience, but it also allows you to engage with them in an authentic manner. In this article, we’ll discuss three ways you can leverage communities for marketing success.

Create Content For Multiple Platforms

In today’s world, consumers have more access to content than ever before. Whether it’s a traditional magazine publishing platform or a digital publisher’s website, content creators can target numerous platforms with one piece of content. As a result, consumers are becoming more and more accustomed to seeking content on various devices and platforms.

Whether you publish a blog post, establish an online store or run a YouTube channel, you have the ability to reach millions of people across multiple platforms. The digital sphere provides you with a never-ending buffet of content creation opportunities.

If you’re looking for ways to engage with your customers on social media, consider creating content for multiple platforms. Not only will this allow you to target multiple audiences, but it will also increase the chances of your content being discovered and shared by others. Additionally, providing content in several different formats (e.g., a blog post, an infographic, a YouTube video) increases the chances of someone being able to find and consume your content. In other words, create content that can be discovered and consumed on various platforms.

Use Influencers

As we’ve established, content is becoming more accessible to everyone. Even so, not everyone can create high-quality content that ranks among the best on its respective platform. For instance, Problogger.com states that only 1% of bloggers can really create exceptional blog content.

In a world driven by social media and digital search, the days of relying on traditional marketing channels (e.g., TV, radio, print) are over. To stay competitive, marketers must diversify their approach and leverage the power of influencers. An influencer is a person or a brand that is popular or well known in their industry. They have the ability to influence an audience, whether it’s one person or a community.

There are plenty of popular and successful bloggers, journalists, and other content creators out there, all of whom can become trusted sources of information for your brand. By partnering with an influencer, you can gain credibility with the audience you’re already engaging with on social media. Moreover, you can use social media to disseminate news about the influencer’s partnership with your brand, further establishing yourself as an authoritative source of information.

Consult With The Help Of A Digital Marketing Agency

If you’re looking to take your blog or social media presence to the next level, it’s time for a serious makeover. A digital marketing agency can help you identify your target audience, build and grow your audience, and then provide you with content that’ll make your followers engage with you. Additionally, a digital marketing agency will be able to implement a strategy for you, track the results of your efforts and show you the roadmap for making further progress.

Why should you work with a digital marketing agency? One of the leading digital marketing agencies, SME Agency, states the following about the benefits of working with them:

• Creative
• Strategic
• Data-driven
• Accountable
• High-quality work

The responsibility of a digital marketer is to make your life easier. At the end of the day, you’re a busy person, responsible for managing your own social media and blog. Working with a digital marketing agency will help you avoid wasting time with mundane tasks and focus on what’s important to you.

Community Building

Last but not least, let’s not forget about community. Building a community takes time, but it’s definitely worth it. After all, a connected audience is an engaged audience. A place to share and discuss topics of interest, value, and meaning is incredibly beneficial to any brand or business.

If you’re looking for ways to engage with your customers, consider investing in community-building strategies, such as events, webinars, and social media campaigns. These are all techniques used to actively engage with an audience, whether it’s one person or a community.

To further establish your credibility as an information source and gain momentum for the community you’re building, publish content frequently. Moreover, engaging with your audience is a two-way street. Not only should you be providing useful information to your followers, but you should also be listening to and acting on their feedback. The best blogs and social media accounts I’ve come across are those that truly listen to and engage with their followers. It shows!