You have a product or service that you think will make people happy and you want to be able to fund your new venture. You might be wondering how to make money online. You might not even be sure where to start. This article will tell you everything you need to know about making money online, including the tools you need to get started. We’ll also talk about how much money you can expect to make and how much effort you need to put in to ensure you are able to make money online.
Overview Of The Digital Marketing World
In the past, people would get a newspaper or magazine and turn to the “classifieds” or “adverts” to find jobs or buy items. These days, with everyone being connected through social media, we see more people turning to digital marketing, especially online marketing, to get the information they need. Nowadays, there are a variety of ways to make money online. Depending on your skills and interests, you can start a blog, become a social media influencer, or create and sell your own products.
What Is Digital Marketing?
If you’re reading this, I assume you’re already familiar with digital marketing. If you’re just finding out or need an overview, check out this article by Ogilvy. It explains what digital marketing is and how it’s growing.
Simply put, digital marketing is marketing that happens online. So, if we want to market a business or brand, we would use digital marketing methods, like search engine optimization (SEO), to find potential customers and then convert them into paying customers, via email marketing, social media advertising or referral programs. This could include things like:
- Product reviews on sites like YouTube or social media platforms
- Generating website traffic, via organic SEO, social media or paid marketing methods
- Content strategy, creation and distribution via content assets like blogs, videos, ebooks, etc.
- Campaign launch and optimization via performance metrics like traffic, leads, and conversion
- Content creation for digital marketing campaigns, including email blasts, social media posts and video content.
How To Make Money Online: The Basics
If you’re looking to make money online, it’s important to understand the fundamentals of digital marketing. Here are some of the most fundamental concepts you need to know to start making money online.
Make Money With A Blog
Blogs are one of the most popular ways to make money online. You can do this by setting up a blog around a niche, creating content about that niche, and then using affiliate marketing to generate revenue. If you’re looking to create a blog around a niche, you can use blog platforms like Google Blogger, which is free, or WordPress, which is a paid option. The great thing about both of these platforms is that they make it easy to get started and they provide you with lots of free content, to get your blog going. Once you’ve got a few posts, you can add monetized images, like affiliate links, to provide some revenue.
Use Social Media To Get Marketed
The great thing about social media is that it’s a place where people are already going to be looking for information. If you’ve got a social media account with several thousand followers, you can use these platforms to drive traffic to your website or blog. Some of the most popular social media platforms include Twitter, Facebook, Instagram, and Linkedin.
Search Engine Optimization (SEO)
SEO, short for search engine optimization, is a form of online marketing, which improves a website’s ranking in search results, by optimizing its content, using keyword and key phrase research, and creating content that is valuable and of high quality. A relatively new form of marketing, SEO can be extremely beneficial to any business, regardless of the size.
The benefits of SEO for your business or brand are countless, as you’ll be able to pull in potential customers who are seeking information about your niche. When someone types something into the search bar on Google, and your website comes up as a result, you’ve just learned that someone is looking for information about your niche.
There are four basic steps to implementing a successful SEO strategy for your business:
- Research keywords and phrases that your target audience is using to find information
- Develop a strategy for using keywords and phrases in your content
- Create content that uses the right keywords and phrases
- Monitor and track your strategy’s performance in organic search traffic
When it comes to SEO, a variety of tools can be used, including Google Keyword Planner, which is a free tool, Moz Keyword Explorer, and SEMrush. An SEO strategy that is built on solid ground, with a clear focus on long-term performance, will always be more effective than a strategy implemented with sketchy tactics or shortcuts.
While SEO focuses on the words and phrases someone uses when searching for information online, content marketing takes this a step further and creates content, like articles, blog posts, and videos, that are meant to attract, engage, and educate audiences, via different platforms, like blogs, articles or social media.
This content is, generally, created to be shared. Social media users, in particular, like to share content that they find interesting or useful. If you want to create content for the web, you can use platforms, like WordPress, to build a website or blog. Then, using platforms, like Hootsuite, you can engage with your audience via social media, email or even text messaging.
Earn Money With Affiliate Marketing
If you’ve got a specific skill, like copywriting or editing, you can use your talent to create content for businesses and brands, which they can use to generate revenue. You’ll need to find affiliate products that you can promote, to make money online. Then, you’ll simply need to create content to drive traffic to those products. When someone clicks on an affiliate link and makes a purchase, you can earn a commission.
The amount of affiliate revenue you’ll be making, will depend on the product and how much traffic is driven to that product. If you want to get started with affiliate marketing, you can use platforms, like Clickbank, which is a massive online marketplace that you can use to find affiliate products and promote them, or create your own affiliate program, where you can directly connect with businesses, and get paid, when someone clicks a link, and buys a product that you’ve promoted.
If none of the above mentioned methods seem lucrative to you, you can try paid marketing, which, similar to affiliate marketing, can be used to generate revenue for your business or brand. Paid marketing, however, is generally used when you want to directly target a specific audience, with no previous connection.
Paid marketing can be extremely profitable, if done right. With paid marketing, you’ll want to use tools, like Google Adsense, which can be integrated into a WordPress blog. Then, when a user clicks on an advertisement or buys a product that’s promoted on your website, you’ll be credited with the money spent. In general, paid marketing is most profitable, when used in conjunction with other marketing methods.
The great thing about the above mentioned methods of making money online is that you can do it from the comforts of your home. There’s no need to leave your house to visit a business, which is open to the public, or to meet with a salesperson, to learn more about a product. All of this can happen, online.
How To Make Money Online: The Good, The Bad, And The Ugly
Now that you have an idea of the basics of how to make money online, let’s take a look at the good, the bad, and the ugly.