In a world full of fake news, it’s always refreshing to come across an article or blog post written by a reputable news agency or blog. Unfortunately, with so much content being shared online, it can be difficult to determine which stories are genuine and which ones are fakes. Since the outbreak of the COVID-19 pandemic, people are more careful than ever before about what they share online. As a result, the amount of online scams and fraud rose to record levels, causing many businesses to suffer.
Why Online Marketing Companies Matter
Even before the pandemic, people were reluctant to spend tons of time and money on online marketing. The truth is, it’s always been difficult to find the right mix of content, inbound marketing, and technology to attract, engage, and convert customers. However, during the pandemic, people became even more sensitive to the concept of wasting time and effort on online marketing when they could be focusing on more important issues like caring for their families and themselves.
As a business owner or marketer, you may be wondering what happened and whether or not you should continue investing in online marketing. Truth to be said, the answer is always “it depends”. What you need to do is figure out whether or not your target audience has the attention of enough people to make an impact. While it is comforting to know that people are still reading your articles and engaging with your content, you must keep your eye on the prize – getting customers and gaining revenue.
The Growing Appeal Of Digital Marketing
Over the years, the appeal of digital marketing has grown significantly. Thanks to the likes of Google, Facebook, and Twitter, it’s now possible to target audiences based on location, gender, and even interest. As a result, even traditionally offline businesses began experimenting with online marketing. For example, Whole Foods Market, one of the largest grocery stores in North America, has launched a virtual store that allows customers to browse and purchase goods online. As of April 2020, the market share of online grocery stores in the United States is around 50%, indicating the growing appeal of digital marketing and the internet in general.
If you’re searching for a reputable company that offers digital marketing services in Colorado, then check out the list we’ve compiled. The five companies listed below all offer first-class services that will help your business grow.
Additionally, if you’re looking for a one-stop-shop for all your marketing needs, then register with digital marketing agencies like HubSpot, Marketo, and Ontraport. With these businesses, you’ll have access to a team of affordable, highly-skilled marketers who can help drive traffic to your site, boost your social media presence, and develop email marketing campaigns.