Over the past two years, traditional marketing channels and tools have evolved to meet the growing needs of marketers. Today, HubSpot CRM provides sales, marketing, and customer support teams with a single workspace, allowing them to communicate and collaborate seamlessly.
While HubSpot has been around since 2010, it’s only in the past year that the software has gained significant popularity in the marketing world. It started as a simple email marketing platform, but in 2018, HubSpot evolved to provide enterprise-level marketing solutions, including analytics, email marketing, lead management, and more.
What does this mean for marketers? It means that your email marketing strategy may not be sufficient to reach your audience, and you need to find other ways to connect with and engage with your customers. That’s where CRM and marketing communications, or integrated marketing communications, come in.
Why Should You Integrate Marketing Communications?
To be able to effectively market your brand or product, you need to have a clear understanding of your target audience’s behaviour. One of the core elements of any marketing strategy is creating buyer personas, or brief descriptions of your target audience. The better you know your audience, the easier it will be to tailor your strategy to achieve the desired results.
An evolving marketing strategy is essential, and it’s a must to keep up with the times. Just because a channel or tool is available doesn’t mean that it’s appropriate or effective for every situation. A lot can change in two years, and the way we interact with our audience evolves alongside technology.
What Are The Components Of A Marketing Communication Plan?
When developing your marketing strategy, you’ll want to set some initial goals and metrics to measure your progress. The components of a marketing communications plan include:
- Marketing goals and objectives
- Key message and key differentiators
- Target audience analysis
- Product and service analysis
- Channel strategy
- Advertising strategy
- Media plan
- Social media strategy
- Website design strategy
- Online store/ e-commerce strategy
If you’re looking for a one-stop-shop for creating a marketing plan, try out the Squarespace Market plan tool. It’s the perfect place to brainstorm ideas and gather all the necessary information you need to take your marketing to the next level.
How Do You Plan To Measure The Effectiveness Of Your Marketing Campaigns?
If you’re looking for a quick way to measure the effectiveness of your marketing campaign, you can always turn to HubSpot’s Analytics tool. HubSpot Analytics provides you with extensive marketing metrics and data, including the number of emails opened, clicked, and converted into leads and sales (if you’re using the CRM).
You can use the open-source tool Google Analytics to track your website’s traffic and performance. With these tools, you can create custom reports to track the success of your campaigns.
How Do You Plan To Grow Your Business?
Every business is different, and some will succeed while others will fail. Having a clear idea of how you’ll grow your business is important, particularly if you’re looking for investors or lenders. The components of a business plan include:
- Market analysis
- Management team
- Financial analysis
- Products/ Services
- Market size
- Analyst report
If you’re looking for investors, banks may require you to provide a business plan. The good news is you don’t need to complete a full business plan to pitch an investor. All you need is a concise overview of your business, along with a marketing plan that answers the questions above.