In the constantly evolving world of digital marketing, sometimes it’s hard to keep up with all the new tricks and tools that companies use to gain a competitive edge.
But don’t fret. We’re here to help with a step-by-step guide on how to create the ultimate in-person marketing campaign using free, online tools.
Set Up Shop
The first step toward creating a thriving online marketing campaign is to set up shop. This means finding a small space within your house or office where you can work comfortably and focus purely on your business. You might even want to consider renting a desk at an office space so that you have a dedicated working environment.
If you’re serious about building a community around your business, you might even want to move into a larger space and set up shop in a professional retail environment like a gallery or a studio.
Choose Your Own Adventure
Once you have your office set up, the next step is to pick your own adventure. You have two roads ahead of you – one is quite safe, the other is full of danger. Which road do you want to walk down?
It’s now up to you to decide what you’ll do next. To build a community, you’ll want to choose the most engaging route and interact with potential customers as often as possible. The more you engage with your audience, the more they’ll engage with you.
Make A List Of Your Goals
After you’ve decided which path you want to walk down, make a list of your goals. If you’ve picked the safer route, your first goal is to build a steady stream of traffic to your site. To do this, you’ll want to focus on developing content that is useful and entertaining. You might also want to look into paid ads so that you can gain more organic, and therefore valuable, traffic.
On the other hand, if you’ve decided to go down the more dangerous road, your first goal is to grow and nurture your audience so that they engage with you regularly. To achieve this, you’ll want to engage with your audience through various platforms – whether that’s through social media, email marketing or even good old-fashioned word of mouth. You might even want to try out various forms of content (blog articles, videos, etc) to see which ones resonate most with your audience. Once you’ve determined the best content for your business, build an email list and try out different tactics to grow your email list.
Research The Online Landscape
The next step is to research the online landscape. You’ll want to become familiar with the various platforms your audience uses so that you can target them effectively.
To start, check out the competition. What services do their clients use? What features do they offer? By gaining an understanding of your audience’s digital needs, you’ll be able to craft the perfect marketing strategy to engage them.
Find Your Niche
The next step is to find your niche. Your niche is a specific group of people who have a common interest in your product or service. If you can identify a gap in the market for your product or service, you can find your niche within that gap.
For example, if you’re a hair stylist and you notice that a lot of your clients have similar hair problems, you can create a specific hair care product that will solve their problems. Alternatively, if you notice that a lot of your clients have poor eating habits, you can develop a nutrition product that will help them lose weight.
Once you’ve found your niche, dive into the existing products and services in your niche. What do previous customers say about the products or services within your niche? What problems can you identify that the product or service you’re offering can solve?
By discovering the answers to these questions, you’ll be able to craft the perfect solution for your customers’ problems. In addition, you can also use these questions to identify what type of content your customers will value most within your site. Create content that will match the interests of your target audience.
Create An Identity
Every business needs an identity. But, the way you present yourself online is more important than you think. It can determine the success or failure of your business. So, take the time to craft a unique identity for your business. Create a logo, color scheme, and brand guidelines. Make sure that you stick to these standards throughout your website and social media platforms.
To find your identity, start by considering what makes your products or services unique. For example, if you manufacture and sell luxury goods like shoes and accessories, you might want to consider using the keywords “luxury” or “high-end” in your content to attract the right audience. You can also look into keywords that your customers might use to search for your product or service.
Once you’ve established your identity, take the time to establish your brand voice. You can do this by simply writing a short blog post to introduce yourself to the world. In this blog post, you’ll want to establish your voice, style, and attitude. Additionally, you can look into the various tools that can help you with brand voice. For example, if you start noticing that you have a tendency to speak in first person singular, you can use an app like MyVoice to find the right tone and diction for your business. This will help you craft the perfect blog post to introduce yourself to the world.
Make A Plan
Making a plan is important. Without one, you’ll likely waste a lot of time and effort. So, before you start putting all this content out there, you’ll want to sit down and create a plan. As you can imagine, this plan will change based on how you learn and grow as a business. But, at the very least, you can start by creating a rough draft of the plan.
Now’s the time to put into practice what you’ve learned so far. Get rid of all the unnecessary fluff and take out all the dull, uninteresting content. What we’ve discussed so far will only get you so far. To truly succeed, you’ll need to test different ideas, track the results, and learn from what you’ve observed.