As a real estate agent, you’re in the unique position of having access to a database of potential buyers and sellers.
What you need to know is how to get the most out of that database and convert it into leads. With so much competition and a limited amount of time, you’ll need to find every edge you can to stand out from the crowd.
In this article, you’re going to learn six ways to get free online clients as a real estate agent. You’ll discover a method that’ll enable you to capture leads faster than anyone else, and grow your business significantly. So let’s get to it.
1. Build Your Email List
The first and most critical step to getting free online clients is to build your email list. You wouldn’t buy a television set without first searching for offers and checking specs, so why would you approach real estate listing without first taking the time to nurture your email contacts?
Your goal is to gather as many email addresses as possible, so you can send out automated emails to trigger their interest in your product or service. You can use a tool like MailChimp to easily create and manage your email list.
You don’t want to rush this step, so take the time to grow and engage with your email list. Depending on how experienced you are, you may send out several emails per day, weekly, or even twice a month.
2. Use Social Media
Another excellent way to get free online clients is through social media. Everyone is familiar with social media these days, especially after the Facebook vs. Cambridge Analytica data scandal. The fact is, social media can work hard for you or against you, based on how you use it. For real estate agents, this can mean a lot of potential leads.
You can post useful and informative content to LinkedIn, Twitter, and other social media platforms. You can also use social media to establish yourself as an expert in your industry. Posting about yourself in your industry on social media will allow you to establish yourself as an expert, which could lead to more business opportunities.
3. Run Lead Generation Campaigns
Automated email marketing is just one way of generating leads. You can also use lead generation campaigns to attract more customers to your website. The key phrase here is “lead generation campaign,” which describes the process of getting inbound leads for your business. You can use marketing automation platforms like HubSpot to create and execute lead generation campaigns, as well as keep track of all your leads and follow-up activities.
What is inbound marketing? It’s defined as attracting, engaging, and delighting customers by providing quality content that they want while also understanding and satisfying their needs. Inbound marketers focus on building trust and credibility with their audience, rather than relying on selling products or services to generate leads.
The first step in a lead generation campaign is to identify your target audience and decide which platforms they’re most likely to be on. Factors including age, gender, location, and interests can help you determine this. Once you know who your target audience is, you can choose an appropriate channel for your content.
4. Start A Blog
Encouraging more people to visit your site by creating high quality and authoritative content can also boost your lead generation efforts. One of the simplest ways to do this is to start a blog. A real estate agent blog can be an excellent way to establish your expertise, as well as attract potential customers to your site.
What’s more, a blog will almost certainly engage with your audience on a more personal level, encouraging them to feel as though you’re speaking directly to them. Although the content on your blog can be helpful and informative, it’s also vital that the information is presented in a way that is easy to understand.
Blogs can be incorporated into an SEO strategy, too, helping you to improve your ranking in Google searches. When a potential customer types in a search query and sees your blog listed near the top, it’ll encourage them to click through to your website.
5. Start A Youtube Channel
Youtube is one of the most popular social media platforms, and it’s also a fantastic tool for driving traffic to your blog or website. The best part about having a youtube channel is that you can use it to demonstrate products and services, as well as provide helpful tips and tricks for your audience. If you can become a trusted source of information and demonstrate that you have a good eye for design and style, this could land you some free online clients!
6. Get A Professional-Looking Website
Although you already have a good grasp of how to generate leads online, your website is still your best (and sometimes your only) shot at attracting potential customers. A properly designed, informative, and authoritative website is an excellent platform from which to launch a successful real estate agency.
The best part about a website is that it can be easily updated and tailored to suit your target audience’s needs and interests. If you want to learn more about web design, don’t be afraid to ask – many businesses survive and even thrive thanks to their talented web designers!
Your website is the best place to establish your expertise, as well as provide valuable information to potential customers. What’s more, a website can exist in its own right, independent of your other social media platforms. This means that people can discover and interact with you on your site, whether or not they’ve heard of you elsewhere.
Getting free online clients as a real estate agent is relatively easy, as long as you have the right training and tools. Social media can work in tandem with other lead generation tactics, such as email marketing and blog posts, to generate leads, and it can also be used to establish you as an expert in your industry. The key is to find a way to reach your target audience, whether that’s through automated emails or engaging with them on social media.
Remember: You can’t manage what you don’t measure, so don’t forget to track the success of your lead generation campaign, whether that’s in terms of signups or purchases. If you want to get more tips and tricks on attracting potential customers to your site, be sure to check out our blog posts regularly for more information.