How to Increase Your Website’s Click-Through Rate

Ever wonder why some websites get a massive amount of views and engagement while others struggle to gain the same level of interest, no matter what they do?

What sets these websites apart is their ability to engage with their users and draw them into action, helping them to convert and grow an audience. When someone visits a website, the first thing they usually do is scan the page looking for content that is easy to consume.

Keeping your users interested and engaging with them is essential to growing your website’s traffic. However, many business owners and marketers wonder if there is a way to directly encourage users to click on a link or make a purchase, so there is no lapse in attention, no matter what they do on your website.

Luckily, you can increase your website’s click-through rate with the help of a few simple tricks.

1. Keep It Short

Giving users information they can find on other websites, or posting too much text generally works against your click-through rate. Trying to be informative without being too much of a sales pitch generally works better. Fewer words mean fewer chances of someone clicking away, thinking there is more to see, or feeling that they’ve been sold to.

If you want to engage with your users and make them visit your website on a regular basis, keep a few short sentences or a couple of paragraphs, whenever possible. Remember: you’re competing for someone’s attention with other websites and apps, so being succinct is crucial to rising above the noise.

Keep sentences short and simple, using a few words that are as effective and efficient as possible. Fewer words mean less time to write, which can mean less stress for you, as a business owner or marketer.

Too many words can break up the flow of a text document or website page, making it harder for someone to find what they’re looking for. In other words, it’s usually best to keep things simple, concise, and easy to read.

2. Use Visual Aids

Giving your users additional information, in the form of images, can help them to digest the text you are trying to convey. For example, if you are writing about the various health benefits of spinach, a good image of a leafy green salad probably won’t hurt, as opposed to just text about the health benefits of spinach.

The text-to-image ratio should be as close to 1:1 as possible. Going overboard with images can turn off your readers.

If you are writing a sales pitch and have a couple of dozen images that could potentially go into it, consider breaking it up into multiple articles, or using smaller images for call-to-action buttons, in addition to the text.]]>

3. Use Bold And Italics

The use of bold and italic fonts can increase the click-through rate of your website. There is a reason why bold and italic fonts are typically used in publications that are meant to be read online. They make text easier to read and digest, as opposed to applying bold or italic effects to just a few words here and there.

Bold and italic fonts should be used sparingly, however, and only for the most important text, as applying these effects to a significant amount of text can ruin its readability. When used correctly, these fonts can increase the readability of your text and draw the eye to important words and phrases, in the process increasing your website’s click-through rate.

4. Customize Your Buttons

Giving your website’s buttons a uniform size, shape, and color can help increase the click-through rate of your site. This can be easily done using an online tool like Adobe XD, which allows you to make quick and easy adjustments to the sizes, shapes, colors, and margins of your buttons.

A good rule of thumb is to put a green dot in the top left corner of your screen to remind you that you’re in design mode, meaning that you can make changes to the layout of your site. This tool will save you a lot of time and hassle when editing and revising your website’s layout and design, helping you to increase your click-through rate.

5. Use Short Expository Entries

Shorter entries generally work better when it comes to increasing your website’s click-through rate. Using fewer words while writing an entry means less time to write, less opportunity to ramble, and less chance of turning off your reader. Think of all the words you don’t need to use in everyday conversation and you’ll have a good idea of what you’re trying to avoid.

A longer post will generally have more words, which means it takes more time to get through. Consider cutting out words that are not necessary and using shorter, more effective sentences, which can help increase your website’s readability.

6. Optimize Your Website’s Navigation

An easy way to improve the usability of your website is by playing with the layout of your navigation menu. Make sure that your navigation is easy to find and use, and that all the links open in new tabs, or windows, so that your website’s content is easily accessible. Testing out different options will help you find the one that increases your click-through rate the most.

Your website’s navigation should be simple and easy to use, offering a clear path to information for your users. As part of increasing your website’s usability, consider making the most used links appear at the top of the navigation, while less used links can be found at the bottom, in a place where they are unlikely to be found accidentally.

The above tips will help you increase your website’s click-through rate. Remember: being easy to use is one of the essentials for any website, application, or business. As long as you keep all of these tips in mind, you’ll be able to increase your web traffic and gain more conversions, helping your business thrive.