If you’re new to affiliate marketing, it can be difficult to know where to start. You might feel overwhelmed by all the details involved in getting a campaign off the ground, especially when you’re learning as you go.
That’s why we’ve gone ahead and curated this ultimate guide for you. In this article, we’ll take you by the hand and guide you through the whole process of affiliate marketing, including
- choosing the right affiliate products to promote
- developing winning affiliate marketing strategies
- launching your affiliate marketing campaign
- monetising your efforts
- and much more
With over 20 years in the digital marketing industry, Alex Miller knows a thing or two about affiliate marketing. He’s helped thousands of businesses, ranging from small startups to large corporations, implement affiliate marketing tactics to grow their business.
Most recently, he worked with Brightwave to create a customisable, fully functional affiliate marketing hub that brings all the tools, information and resources you need to succeed in one place. Whether you’re a digital marketer, content creator, or a business owner who wants to learn more about the growing importance of affiliate marketing in today’s World, this is the place to be.
Why Should You Get Into Affiliate Marketing?
If you’re looking to enter the field of affiliate marketing, you have a few good reasons to do so. For one, the industry is growing and is set to hit $16 billion by next year.
With the growth comes more opportunities for individuals looking to get into the industry. That means more money, more chances for personal growth and development, and a more interesting life.
Additionally, many big brands have jumped on the affiliate marketing bandwagon. According to Statista, 65% of global online spending occurred through affiliate marketing in 2018.
Since affiliate marketing is basically marketing performed online, much of the work can be done from anywhere, which is great for those seeking personal or professional flexibility. Finally, the barrier to entry is low. With very few exceptions, anyone can effectively promote products online. You don’t actually need a marketing degree to enter the field.
While there are many upsides to entering the affiliate marketing world, there are also a few downsides that you need to be aware of. One of the major downsides is that a lot of work goes into building an audience. You won’t get wealthy off affiliate marketing overnight, but it is a hard job and takes a lot of time.
The Three Step Process To Become A Successful Affiliate Marketer
Here’s the complete step-by-step process you can follow to become a successful affiliate marketer. The steps included in this process will guide you through the whole process from picking the right affiliate products to promoting those products and the various platforms available to do so.
Step 1: Define Your Audience
To be able to effectively promote products using affiliate marketing, you first need to identify your audience and find out what kind of people are most likely to be interested in your product or service.
The better you know your audience, the better you can choose the right affiliate products to promote. You also need to determine what platforms they’re most likely to be using. For example, if you’re trying to promote a product that’s designed for musicians, you might want to choose Amazon’s Music Studio because it’s the number one destination for musical instrument buyers. On the other hand, if your audience is mostly business people, you might want to look at HubSpot or Marketo instead.
Step 2: Choose The Right Products To Promote
After you’ve defined your audience, you can start to choose the right products to promote. When it comes to affiliate marketing, your first port of call should be product review sites that accept affiliate products. The reason behind this is simple: a lot of the work has already been done for you. All you need to do is promote the products and make a small commission when someone buys a product that you’ve promoted.
Review sites provide you with a ready-made audience, and all you need to do is plug in the products you want to promote. While this might not seem like a complicated process, it is a task that is a little different from simply choosing affiliate products for your own blog or social media channels.
Step 3: Create Product Review Posts On Social Media
Once you’ve chosen the right products to promote, it’s time to start creating and posting content. To do this, you need to set up individual accounts on the major social media platforms, such as Twitter, Instagram, and LinkedIn. Once you’ve set these up, it’s time to start creating content.
On social media, you can talk about the products you’ve chosen to promote, inform and engage with your audience. Additionally, you can use social media to follow the major brands and businesses that are associated with your chosen products. Doing this can help you find new products to promote and build trust with your audience.
How To Choose The Right Affiliate Products To Promote
When choosing affiliate products to promote, you need to make sure that the products are tied to a reputable brand that can provide you with a sustainable income, or at least provide you with a consistent monthly income. This is far more important than it might seem. Even if you believe that the products you’ve chosen are worthwhile, you should still be skeptical about promoting them, especially if the brand isn’t reputable.
When choosing affiliate products to promote, you also need to make sure that they’ve got an established audience already. This way, when you promote them, you’ll be able to choose a combination of products that are already popular and relevant to your audience. It can be difficult to find products that are both relevant and popular at the same time, but it’s highly unlikely that a product that’s relevant to your audience won’t be popular as well.
The Benefits Of Using A CRM For Affiliate Marketing
If you’re looking for an easy way to manage your affiliate marketing campaigns, then look no further.
A customer relationship management (CRM) system is a software application that helps businesses manage and grow their affiliate marketing efforts. In the past, people who wanted to get into affiliate marketing would use spreadsheets to keep track of their campaigns, often in more than one tier. This was a complex, disorganized process that could lead to significant errors. A CRM system brings all the relevant information for a marketing campaign in one place, which means you can have all the relevant details at your fingertips, whenever you need them.
A CRM system can also help you choose the right products to promote by gathering all the necessary information, such as pricing and spec sheets, from a variety of sources. When promoting a product via affiliate marketing, your goal is to choose a combination of products that are both relevant and popular with your audience. A CRM system makes this process easier by acting as a central repository for all the products you’re promoting so you can choose the best combinations of products easily.
Running A Successful Affiliate Marketing Campaign
To be able to choose the right products to promote and make money from affiliate marketing, you need to follow a proven process. With that in mind, here’s a step-by-step guide that’ll take you through the process of launching a profitable campaign.
Step 1: Set Up Your Affiliate Marketing Platform
There are dozens of affiliate marketing platforms out there, all with varying features and sets of protocols, so it’s important to pick one that best suits your needs. When picking an affiliate marketing platform, make sure that you look for a company that is both reliable and has a good reputation. Additionally, make sure that they have a minimum of a three-year warranty and support team available. This way, if you ever do experience an issue with the platform, you can be sure that someone will be available to help you out.
Step 2: Determining The Number Of Items To Promote
Once you’ve picked out the perfect affiliate marketing platform, it’s time to figure out how many products you’ll need to promote to achieve your success goals. From here, you can either choose to go the cheap route and just promote one product, or you can dive a little deeper and choose a few high-quality products to promote. Ultimately, it’s up to you. What’s important is that you pick the right products for your audience.