Hi, my name is Adam and I’m the Online Marketing Manager for Clearlink. I want to talk to you about some of the challenges we face as marketers in 2014 and how we’re trying to solve them. It’s no secret that marketing is a challenging and constantly changing field, but one thing is for sure: Digital marketing is changing the game, and how we market and brand goods and services in the digital age is something altogether new.
If you’re reading this blog post, I assume you’re interested in marketing automation. I’ll admit, I’m a big fan of marketing automation tools. When we first got started, I felt pretty overwhelmed with all the options and how much functionality there was to choose from. My personal story is that I was actually a bit of a digital nomad for a while, constantly jumping from one marketing job to the next, trying to figure out what was the best tool for the job. I tried all the big dogs: HubSpot, Pardot, Marketo, Eloqua…the list goes on. It was a bit of a mess.
Since then, I’ve been working to figure out the best marketing automation tool for my team. I’ve tried to take the approach of using the minimum needed functionality to get the job done. I don’t want to overwhelm my marketers with too much functionality because they’ll just end up using the wrong tool.
Let’s take content marketing for example. Back in 2014, content marketing was all the rage. Everyone was doing it, so much so that even Buzzfeed experimented with it, creating a brand new metric, content champion, to measure the success of their content marketing efforts. The problem is that not too many people understood what content marketing really meant, and how to go about doing it well. This is where we as marketers come in. It’s our job to make sense of all the noise and figure out what methods of content marketing will work best for our specific niche.
We’ve all heard of personal branding, but how many of us really know what it means? Simply put, personal branding is when an individual decides to represent themselves, rather than a company or brand. For example, let’s say you’re a fashion blogger. You might decide to leverage your celebrity to become the face of a fashion brand. Instead of just focusing on product reviews and fashion tips, you could develop a persona, utilizing your blog as a platform to share the story of your life and career. The opportunities here are endless, but it requires a lot of creativity and the willingness to put yourself in the spotlight.
The Changing Face Of Digital Marketing
Inevitably, as with any other constantly evolving field, digital marketing will continue to change shape and adapt to the technological advances of the day. One of the biggest changes we’ve seen in recent years is the rise of virtual reality as a consumer mode of learning. In the future, people may prefer to learn about brands through short videos, 360-degree videos, or even through a game. The point is that the way we consume and experience content is constantly evolving to fit new platforms and new mediums, and marketers need to keep up.
What Is Clearlink?
If you’re interested in marketing automation, you might already know what Clearlink is. We’re an email marketing platform that was originally created for marketing teams who wanted to streamline their communications and organize their email campaigns. Over the years, we’ve expanded our platform to include many other marketing tasks, such as lead nurturing and follow-up email campaigns, and we’ve grown to over 300,000 users globally.
Why Should Marketers Use Clearlink?
Here are some of the most compelling reasons why marketers should use Clearlink:
- flexible workflows that make every step easy
- consistent reporting so you have a clear view of progress
- campaign optimization tools that let you test changes quickly
- 24/7 tech support that ensures your needs are always met
- integrates with over 70 different marketing and communication apps, so you can stay connected to your target audience anywhere, at any time
- secure multipurpose email account
- built-in reporting so you can track performance at all times
- and much more
Clearlink is a marketing automation tool that makes it easy for marketers to build sophisticated email marketing campaigns, and track their results, across devices (mobile and desktop). We also offer secure multipurpose email accounts, so you can keep your business and personal emails separate, while also enjoying the advantages of a marketing automation tool.
Marketing Automation Features
Here’s a short list of some of the features that make Clearlink so useful for marketers.