If you’re new to online marketing, this can be a scary place to be. With so much information out there and so many different strategies to follow, it can be hard to know where to start.
To make your life easier, we’ve decided to shed some light on this subject by outlining the specific goals you need to establish before hopping online to get the results you want.
Focus On Building A Community
The most effective way to market your product or service on the internet is by creating a community of people who are interested in what you have to say or what you offer. When executed correctly, online marketing through social media can be powerful and effective, but you have to put the right strategy into practice to achieve the benefits you want.
As you establish your business and gain experience, you will learn that different platforms and methods work better for specific goals and niches. For example, if you’re looking to grow your email list, you might want to try using tools such as MailChimp or Aweber, which are focused on this particular goal. Alternatively, if you’re looking to attract potential customers to your site, you might want to try using platforms such as Google, Facebook, or Twitter, which are focused on driving traffic.
Understand Key Drivers Of Customer Behavior
Customers always have a different set of priorities and behave in different ways depending on their situation and goals. To ensure you’re always reaching your audience, you need to understand what drives their behavior and what makes them choose one action over another. In simple terms, you’re looking for ways to gain an insight into what your customers want and need.
While there are various tools you can use to track customer behavior, none of them can replace the wisdom of actual experience. That’s why as you grow your business, you will constantly search for ways to learn more about your customers so you can better serve their needs. You can then use this insight to inform the types of content you create, the platforms you use, and the strategies you implement.
Understand The Importance Of Measurement
In the world of marketing, nobody is an expert in everything. Even the most experienced practitioners constantly find new information and strategies to improve their results. To keep up with the trends and ensure you’re always delivering the best possible experience to your audience, you need to track and test everything you do.
The key to effective testing is proper measurement. You can’t claim to have improved results if you didn’t measure it correctly to begin with. The old adage ‘Measurement is the key to improvement’ is more relevant now than ever before.
There are various tools you can use to measure the performance of your marketing activity, but none of them can replace the value of manual measurement. For example, if you’re looking to increase traffic to your site, you might want to try using tools to track the performance of your social media posts. However, to get the best results from your efforts, you will need to measure everything manually, checking the performance of each individual post and comparing it to prior results to see what’s changed. Some platforms, such as Google Analytics, can display this information in a single view. Having all of this data in one place makes it much easier to spot trends and patterns and determine the success of your online marketing efforts.
Avoid The Common Pitfalls
As you work to succeed in online marketing, you will inevitably stumble upon common pitfalls that can crush your efforts if you’re not careful. These are the mistakes you might make that prevent you from reaching your full potential. Avoiding these mistakes will help you build a successful business and implement the best online marketing strategy within your reach. Here are some of the biggest pitfalls you need to avoid:
- Getting So Overwhelmed By Technology That You Forget To Have Fun.
- Focusing Too Much On Numbers Instead Of Quality.
- Not Testing Enough To Determine Results.
- Having Confidence Without Experience.
- Relying On One Source Of Income.
- Falling For Tricksy Ads.
- Never Promising Anything That You Can’t Deliver.
- Treating Customers Like Buying Random Products Is The Key To Success.
To learn more, read our latest research report on the most in demand marketing skills in 2020. The report includes details on the most in-demand jobs and the skills required to secure them. To download the complete report, click here.