So you’ve decided to become a freelancer. Congratulations! Now, how can you go about marketing your freelance service?
You have plenty of options. You can use online platforms like Blogging to build an audience and gain credibility. You can also consider using social media platforms to grow your network.
Marketing your freelance service can get tricky. Unless you’re familiar with the ins and outs of marketing, brand building, and digital PR, establishing credibility can be hard. But it’s essential if you want to succeed in this venture.
Here’s a comprehensive guide on how to market your freelance service online. We’ve covered every aspect from SEO to content marketing to PR so you can become a confident brand marketer.
The first step to effective marketing is knowing your audience. You’ll need to develop an understanding of who you’re trying to reach and how you can reach them. More importantly, you’ll want to find out what they want and need. This is known as audience development.
You can start by asking friends, family, and colleagues for their opinions. Or, you can look at websites and blogs that are similar to yours and see what attracts and retains users.
Once you have a good base of knowledge about your target audience, you can determine the right approach for marketing your freelance service. Should you focus on inbound or outbound marketing?
Inbound marketing is all about attracting, engaging, and delighting people to grow a business. It starts with understanding your customers’ needs and wants and using that to create value.
Outbound marketing is all about getting information that you can use to sell a product or service. It starts with establishing trust and credibility through quality content that is easy to understand and provides value.
If you’re new to marketing, you may wonder which approach to take. Or, you might wonder if one approach is superior to the other. Here’s a quick guide to help you choose.
- Inbound: Develop customer-centric value propositions and digital marketing strategies to attract, engage, and delight users in order to grow your business.
- Outbound: Generate leads, engage with potential customers, and build credibility through content marketing and PR.
The answer is both. You will want to use a combination of inbound and outbound marketing to reach your target audience. The key is integrating both strategies to create high impact while also measuring the results of your efforts.
Strategy & Planning
Now that you have an idea of your target audience, you can craft a strategy to attract, engage, and delight them. You can use this strategy to map out a plan for marketing your freelance service.
The strategy should include a blend of inbound and outbound marketing. Outbound marketing is all about generating leads, engaging with potential customers, and building credibility. So, you’ll want to use this approach to attract new customers to your freelance service.
Inbound marketing, on the other hand, is all about attracting, engaging, and delighting your audience. So, you’ll want to use this approach to engage with your existing customers. You can also use inbound marketing to identify and reach your target audience.
Your plan should include the following:
- The objectives you’ll use to measure the success of your strategy.
- The objectives you’ll use to measure the success of your plan.
- The planned key performance indicators (KPIs)
- The key supporting activities
- The resources you’ll need to achieve your objectives (human and material)
- The schedule
- The milestones
- The actions you’ll take to achieve the plan
- The people responsible for implementing the plan
Search engine optimization (SEO) is the process of improving the ranking of a website so that it appears near the top of a search engine’s results. Your goal is to achieve a high domain authority (DA) and page authority (PA) that will attract, engage, and delight your target audience.
To do this, you’ll want to focus on building backlinks (inbound) to your website and optimizing the content on your site for search engines (outbound).
It’s important to note that SEO is not a quick fix. You’ll want to put in the time and effort to learn the basic principles before trying to shortcut the process. Otherwise, you might end up doing more harm than good.
You can use content marketing to attract, engage, and delight your audience with high-quality, engaging content that is easy to understand. For instance, you might want to create a blog post about why you are the best choice for freelancers or create a cheat sheet for new clients.
Once you have established a presence on the internet through SEO and content marketing, you can use public relations (PR) to gain credibility and build brand recognition.
You’ll want to integrate SEO, content marketing, and PR to grow your business.
Public relations (PR) is the process of getting media coverage (journalism) or promoting a product or service in an effort to increase its recognition in the marketplace. You can use PR to establish credibility, generate leads, and build brand awareness.
Like SEO, you’ll want to put in the time and effort to learn the basics of PR before trying to shortcut the process. It’s important to learn how to write pitches, how to conduct effective research, and how to track the results of your efforts. Otherwise, you might end up doing more harm than good.
Offer Value & Be Credible
Building a strong brand means offering value and being credible. If you want to market your freelance service, you’ll need to determine your unique selling proposition (USP). Your USP is what makes you different from your competitors. It’s also what will make your customers interested in your service. Your USP should be a combination of things including the following:
- A clear value proposition: This is your benefit to the customer. What do you offer that your competitors don’t?
- An insight into your industry: What is your insight into your industry? What do you know that your competitors don’t?
- A track record: What have you done that proves you are the best in your industry?
- A reason for existing: Why should anyone use your product or service?
- Viable use cases: How can someone use your product or service? Be sure to include answers to frequently asked questions (FAQs) here.
- A brand voice: How can you describe your product or service to someone who has never heard of it?
- Clear marketing goals: What do you want to achieve with your marketing efforts?
- Measurable objectives: How will you know when you’ve reached your goals?
- Comprehensive plan for implementation: Who will be responsible for carrying out your plan? Who will be working with you to get the job done?
Once you have your USP, you can craft a strategy to bring in new business and retain existing clients. You can use this strategy to map out a plan for marketing your freelance service.
Plan For The Long Haul
This is critical if you want to be successful in your business. Just because you’ve decided to take the leap and become a freelancer doesn’t mean that your job will be easy. You will face many challenges.
As a new business, you will want to use the internet to establish credibility and build a brand for yourself. But, you also have to prepare for the long haul. Building a profitable business takes time. You’ll need to establish yourself as an expert in your industry and gain credibility with potential customers.