This year 2020 was a year of big changes for digital marketing. Not only has the world shifted to working remotely thanks to COVID-19, but the tools and strategies that businesses can use to reach customers changed too.
To prepare for this shifting marketing environment, we spoke with five experts to get their take on what you should be doing now to make the most of this digital transformation.
Keep In Touch With Your Customers
To begin with, you should keep in touch with your customers. This means not only keeping up with emails to respond to customer inquiries and requests for service, but also using platforms like Chat to have real-time interactions with your audience.
You can also use digital marketing to follow up with contacts you’ve made during physical events or meet-ups. For instance, if someone visits your store’s website to learn more about your products, you can follow up with them via email or even a virtual meeting.
Use Big Data To Your Advantage
Big data is crucial in today’s marketing world. Not only does it help you target your audience more precisely and determine what content your customers need, but it also allows for more flexible working hours as you no longer need to be tied to an office or a desk.
Using platforms like Google Analytics to study your website traffic and find the most effective content to promote can help you form a solid foundation for 2020 and beyond.
Understand The Importance Of Video
In 2020, the importance of video in marketing became more apparent than ever. First, we had YouTube’s annual community video contest where creators can win big by creating original videos for the platform.
Then, Instagram launched Live Video, where you can broadcast yourself while interacting with your audience via video messages and real-time chats.
As video becomes more central to marketing, you need to understand how to build and grow a video watching audience. You can use platforms like Hootsuite to curate a list of your own videos to watch and share, or you can sign up for a membership to a content discovery platform like Discovery Tube to gain access to hundreds of top-quality videos.
Think About Mobile First
Mobile has always been important in digital marketing, but the importance of mobile-first marketing grew in 2020. Google launched Search Plus Your World, a search tool that incorporates all of the information you want into one screen. With mobile-first marketing, you can ensure your website visitors, social media followers, and email subscribers are experiencing the best user experience on their mobile devices.
Whether you’re creating a marketing strategy for 2020 or you’re just starting your first digital marketing campaign, mobile-first marketing will make a massive difference in your efforts.
Put The Fun Back Into Marketing
In a time when marketing was more of a burden than a fun-filled activity, 2020 was a remarkable year for marketers. COVID-19 put a serious damper on many of our usual leisure activities, but it also opened up new possibilities for marketers.
Many companies shifted to digital marketing to remain in touch with their customers and keep up with the changing times. However, the industry still needs more fun and excitement, so businesses should look to add a bit of that novelty back into their marketing.
The easiest way to do this is by incorporating games and fun elements into your next marketing campaign. You can use mobile gaming as a way to draw attention to your campaign and introduce your product or service in a new way. Just remember to keep the messaging clean and professional – you want to be able to reflect the seriousness of your message when promoting a marketing campaign, not a funny game.
This is especially important if you decide to do this on social media, where your audience already has plenty of entertainment options available to them. Make sure you know what you’re promoting and how users can benefit from it. If your goal is to grow your email list, you can use a tool like OptinMonster to gain email subscribers.