How to Get Certificates to Build a Digital Marketing Portfolio

If you’re looking for certification that will make you stand out among your peers, consider the digital marketing certificate. With this certification, you’ll be able to build a strong foundation in digital marketing that will serve you well as you continue to grow your career. Whether you’re looking to enter the field, or you’ve been in the industry for a while and are looking to expand your knowledge, this particular certificate will help you get there.

Why Get The Certificate?

The digital marketing certificate is a great fit for anyone looking to enter the field or strengthen their existing skillset. The certificate provides you with all of the theoretical knowledge and practical skills you need to succeed in the field. As someone interested in entering digital marketing, you’ll likely have to undertake some form of digital marketing course before you can actually sit for the test, but employers appreciate getting someone with the certificate who is already familiar with the subject matter, as it shows that you have the knowledge and can, therefore, hit the ground running.

Who Shouldn’t Get The Certificate?

If you’re reading this, I assume that you’re either a) currently in the field, or b) planning on getting into the field soon. If you’re in the former, then you shouldn’t really be reading this article, as you already have a strong foundation in digital marketing. If, however, you’re in the latter, then you might not be able to get the certificate, as it requires at least a year of full-time study, which most people in the latter will not have. Your best bet, then, is to try and get a job in the field already, if possible, or get a masters in business administration, which will give you the theoretical knowledge you need to succeed in any industry.

What Will You Learn?

The key knowledge and skills you’ll learn as part of the digital marketing certificate are as follows:

  • Introduction to digital marketing
  • Market research
  • Marketing strategy
  • Communication planning and execution
  • Web analytics and measurement
  • Developing a digital marketing plan
  • Operations management
  • Personal and social media
  • Data-driven marketing
  • Analytics
  • Reporting and measurement
  • Campaign management
  • Cost-benefit analysis
  • Digital marketing project planning
  • Digital marketing implementation
  • Project and program management
  • Marketing automation and robotics
  • Marketing technology
  • Digital marketing job analysis

How Is It Structured?

The digital marketing certificate is set up in a modular fashion, which allows you to tailor the syllabus to suit your specific needs. The curriculum is also designed to be as flexible as possible, so that even if you’re starting from scratch, you’ll still be able to fit the information into a sensible timetable. For example, if you’re doing this as a part of your studies, you might want to start with some general introduction modules, followed by marketing research, before moving on to the more in-depth material.

When Does It Start And End?

The good news is that you don’t have to immediately jump into full-time study to obtain this certificate. Instead, you can start by taking a couple of courses, either via an online learning platform or a traditional classroom setting. Remember: nothing stops you from studying at night and on the weekends, so you can fit all of your studying in around your existing schedule.

What Will Employers Say?

The employers that have taken the time to speak about the digital marketing certificate express a combination of satisfaction and recognition at getting someone with the certificate who is already familiar with the subject matter, as it shows that you have the theoretical knowledge you need to hit the ground running. Some of the employers who have said this are: