In today’s world, the line between marketing and advertising is blurring. Many companies opt to use online platforms to reach their customers. This blog post will give you some tips on how to market your car dealership online.
1. Collect Visitor’s Email Addresses
As a marketer, you are aware of the importance of collecting personal data. While there are certain legalities surrounding marketing emails and online forms, nothing stops you from collecting emails addresses for future marketing campaigns. In the digital world, marketing emails are known as click-throughs or leads.
This is why you should collect emails of people who click on your marketing messages. You can then use these email addresses to send more relevant content in the future. Keeping in mind that the law surrounding email collection is quite vague, you should not gather emails unlawfully. In today’s world, collecting emails is quite a common practice among marketers. However, only a small percentage of those emails will convert into paying customers. That is why you need to be selective in your email gathering. You should use a tool to filter out any emails that are not relevant to your business.
2. Use Email Analytics
Once you have a large database of email addresses, you can use tools like email analytics to find out which campaigns are performing the best. These tools can help you determine what subjects or offers attracted the most interest from your audience. For example, did a short video displaying a new model stir up interest or was it an article about cars in general that caught people’s attention?
By identifying the subject matter that generated the most interest, you can use this to inform your next campaign. Sometimes, a video with an informative talking head from a car company can do the trick. However, in today’s world, people are much more likely to become interested in a brand or a product if they have seen it in some sort of promotional material (e.g., a viral video).
3. Create Landing Pages
To capture more people’s attention, you should look to create a memorable and easy-to-navigate experience for those who visit your site. A well-designed landing page can do this. A landing page is simply a web page or a section of a website that you dedicate to promoting a specific product or service. Usually, these are pages that you redirect visitors to after they have visited your website. A landing page does not have to be overly complex; in fact, keeping it simple is key to its effectiveness.
A landing page can incorporate many different elements, including a video, an image, text, and a call to action (e.g., subscribe to our newsletter, make a purchase, or join a community). Your landing page should not only attract and engage your target audience, but it should also contain the necessary information for interested parties to make a purchase or join a community (e.g., email address, telephone number, online forms, or a blog post).
4. Build a Community
One of the things that can make or break your marketing campaign is your community. You can use many different platforms to create a space for people with shared interests. A community is a group of people with shared interests who communicate and collaborate with each other online.
For example, if you sell cars, you can create a Facebook group for people with an interest in cars or create a LinkedIn group for professionals who are also associated with cars in some way. The options are countless. You can use your existing social media platforms or create new ones specific to cars. Simply search for car-related terms and see what comes up. You can then use platforms like Telegram or Discord to join these communities and communicate with members. This is important because communities can provide you with a space to share content, collaborate, and get feedback. If you use social media to promote your products or services, you need to remember that you are publishing to an audience that is more likely to be engaged with your content. For this reason, you should consider creating a community for the sake of your marketing campaign.
5. Measure the ROI of Your Campaigns
To track the effectiveness of your campaigns and determine their ROI (return on investment), you should look to use performance marketing software. This software allows you to measure the results of your engagements with consumers. For example, you can use click-throughs or leads to determine the success of a particular campaign. The advantages of performance marketing software are that you can import information from different platforms (e.g., Google Analytics or Facebook) and that you can set up automated email campaigns to send out weekly reports on the effectiveness of your various marketing efforts.
Even if you do not have the money to invest in performance marketing software right away, you should still be keeping track of your ROI using other tools. For example, you can use Google Analytics to track the path that leads up to a purchase and then use this data to determine the success of a particular campaign.
6. Monitor Search Engine Rankings
Your website’s SEO (search engine optimization) is another important factor that can influence the success of your marketing campaign. When people search for products or services related to your niche, your website’s SEO will determine which results show up when potential customers type in their search queries. Your goal is to rank for relevant terms and stay at the top of the search engine rankings for your industry. To determine the success of your SEO efforts, you can use the keyphrase tool in Google to find out which words and phrases are most important to your target audience.
For example, if you sell luxury goods, you might want to rank for terms like “buy a Gucci purse online,” “how to buy a Chopard watch,” or “where to buy a Piaget watch.”
7. Promote Your Website on Social Media
Last but not least, we have social media. As a marketer, you are probably already aware of the importance of social media in today’s world. Social media allows you to engage with potential customers and provide them with content that they will value and remember. If you sell cars, you can post regularly about models that are new or trending, events that relate to cars (e.g., motor clubs or enthusiast groups), and lots of pictures.
Do not underestimate the power of social media to promote your website. For this reason, you should be using social media to interact with existing and potential customers. When someone finds your content valuable, they are much more likely to remember you and interact with you when they have a need in the future. For example, if you sell cars and you found my blog article very helpful, you are more likely to purchase a vehicle from my dealership than you are from some other company that I did not promote.
With these tips for online marketing, you should be able to create a better understanding of how to market a car dealership online. Remember: in today’s world, marketing is not merely advertising. Often, marketing and advertising overlap but are still distinct from each other. The fact that so many companies blur the lines between the two industries speaks to how important it is to establish a marketing plan and stick to it.