If you are just stepping into the world of online marketing, the chances are that you have heard of Spanish-speakers. After all, Europe is the third-largest continent in the world, and nearly one-fifth of the population currently live in Spain. That means that there are more than 20 million potential customers just waiting to consume your products.
However, reaching this audience is no easy feat. While English is the universal language of the internet, Spanish ranks eighth in the world and fifth in Europe. Simply put, there are just so many people who can understand what you’re saying.
If you’re looking to penetrate this market, you need to make sure that you are using the right channels. Fortunately, we’ve compiled a list of the best online marketing tools that can help you reach this audience.
The Best Webinar Tools For Marketers
Just as online marketing is constantly evolving, the world of webinars is changing along with it. From hosting a live event to recording an online presentation, webinars offer a variety of options that can help you connect with and engage your audience.
The best part? You can use multiple platforms with these tools, creating video versions and live versions of your presentation. This makes onboarding new customers much easier because you can easily show them how the tool works.
Here, we’ve compiled a list of the best webinar tools for marketers:
GoLive is the granddaddy of webinar tools. What started off as a simple event-planning tool has grown into a full-fledged online marketing platform. With GoLive, you can create a virtual event and share it with up to 500 guests (for a nominal fee).
What makes this tool special is that it allows you to integrate Google Analytics, Sales Funnels, and a variety of marketing funnels into your event. This means that you can track the progress of a customer from initial interest to final purchase or delivery of your product.
Zoom is, in a word, brilliant. For years, the organization has been the go-to platform for online meetings. The intuitive tool offers a variety of features, from recording to screening your presentation and sharing it with your audience. As you’d expect, the more you use it, the more features it unlocks for you. At this point, everything from webinars to conference calls have been made easier with Zoom.
Trello is a project management tool that can be used for everything from organizing your to-do list to planning events. In this sense, its relatively simple and user-friendly design makes it a perfect tool for beginners. What makes it stand out, however, is its integration with other platforms. For example, you can link a survey to a to-do list item, and the customer will get a quick survey after they’ve completed the task. This feature alone makes using this tool worth the effort.
If you’re looking for a robust, integrated platform for marketing and sales, then HubSpot is certainly worth a look. Not only can you use the program to engage with potential and existing customers, but you can also integrate customer data into your marketing and sales processes.
HubSpot’s co-founder, Scott Heimer, calls the platform “a software-as-a-service (SaaS) solution [that] combines marketing, sales, and customer relationship management (CRM) into one intuitive package.”
Marketo is the ultimate marketing automation platform, making it one of the most popular choices among marketers. The program simplifies the process of growing a business, from marketing to sales to delivery and follow-up, integrating all parts of your operation. What sets this platform apart is its ease of use and its robust functionality. With Marketo, you can automate the collection of leads, set up automated email campaigns, and much more. In short, with this tool, you can fully manage every aspect of your online marketing operation.
6. Social media management
If you are running social media campaigns for your brand or company, you need a tool to help you manage those campaigns. Fortunately, Hootsuite is always a safe choice, especially since we mentioned them earlier. On the subject of social media management, TikTok is also a popular choice, especially with the millennial audience. What’s interesting about these apps is that while most social media management tools are desktop alternatives, these apps are made for mobile use. That means you can access your account from anywhere, even while on the go. In other words, these are perfect for on-the-go marketing.
How to Market in Spanish
If you’re looking to market online in Spanish, where should you start? As we mentioned earlier, nearly 20 million people live in Spain. With that in mind, it’s probably best to begin your marketing efforts in one of the country’s most populated cities, Madrid. From there, you can spread your influence to other major cities in Spain, such as Barcelona and Valencia. Finally, if you want to reach the most people, you can also explore online marketing in cities located in Latin America, particularly Mexico or Brazil.
Of course, these are just some of the options. Depending on your budget and the scope of your marketing goals, you can choose from a variety of platforms. For example, are you looking to create lead magnets, webinars, or attract social media followers? Each of these options has a different channel that you can use to get the most out of your investment.