Canadian Online Masters Programs Marketing | How to Market Your Online Masters Program

If you’re thinking about launching an online masters program, you’re in the right place. We’ve compiled a list of tips on how to market your program.

Hire Marketing Experts

If you’ve decided to go the online route, you’ll obviously need to leverage the internet to market your program. Even though your program is digital, you’re essentially running a business from the comfort of your home. For this reason, it’s crucial to hire a digital marketing expert who is familiar with online platforms and can help you figure out how to use them to grow your business.

Even if you’ve got the best product in the world and you’re able to sell it to everyone you want, you’ll still need to figure out how to get the word out there about your program. In this case, marketing is everything.

Use Influencers

If you’ve got an already-established brand or site, you can use their help to attract more people to your program. Influencers are heavily followed by people who have an interest in the products they promote. If you want to market your program, consider approaching some of these influential figures and asking them if they’ll promote your program.

While many people choose to work remotely, travel is a crucial part of life for many professionals. For this reason, many influencers choose to promote a virtual class which they can teach from the comforts of their home. Because of this, they may be interested in your program. The key is to find out what they’re interested in and try to help them in some way. They might be into health and wellness, but you can also offer a travel class that combines both of these themes.

Create Digital Content

If you’ve decided to go the digital route with your program, you’ll obviously need to create content to attract potential students. While a sales pitch isn’t necessarily a bad idea, many students prefer to learn about your program via more informal means.

Depending on the type of program you’ve decided to create, you might want to consider whether or not you want to use a formal tone. While it might be effective in a sales pitch, when used in an informal context, a more conversational tone might work better. To create content for your website or blog, you can either do so yourself or consider hiring a professional writer to help you create content that will appeal to your potential students. Even better, you can use online services like Canva to create a fully-branded and customized blog post within minutes.

If you’re looking to create a YouTube channel, consider using canva to create an engaging content schedule. This will help you build a following and attract potential students to your channel. You can also use short-form videos to attract people to your website. For example, a video explaining how you use Canva to design your blog or website would be a great starting point.

Use SEO

If you’ve decided to go the online route, you’ll obviously need to use search engine optimization (SEO) to draw people to your program.

SEO is all about getting your website and content to show up when people type in relevant keywords into the search bar. If you want to attract potential students to your website, you could try using keywords such as “Masters in Business Leadership” or “Master of Science in Management” depending on what your program is called.

You may also want to think about adjusting your keywords and content to reflect the “voice” of your target audience. For instance, if your target audience is mostly business professionals, you might want to emphasize your business administration degree and career counseling skills.

Curate An Online Portfolio

An online portfolio is an effective way to showcase your work to potential students. These are digital versions of a traditional portfolio. They allow you to store and curate all of your work, including your digital documents, blog posts, and social media content.

Creating a digital portfolio is very simple. You can either use tools like Portfolio or Creative Commons to collect all of your work and upload it to a secure hosting platform like GitHub or Dropbox. From there, you can easily share links to your portfolio with potential students.

While it’s not necessary to have a formal portfolio to get into an accredited college, it certainly doesn’t hurt. Having a few pieces of work that you’ve curated and designed specifically for the online world will give you a professional edge that will make you more attractive to potential students.

Set Up Email Forwarding

Once you’ve created an email account, you can use it to create email templates that will be automatically sent to potential students who sign up for your program. You can also use these templates to send out valuable information such as important dates and deadlines.

To do this, visit your account settings and then check the “email forwarding” option. When you do this, any email sent to your email address will be forwarded to another email account that you specify. For example, if you want to forward all of your marketing emails to your personal inbox, all of your email marketing will end up there. This is a handy option for when you’re sending out frequent updates about your program.

Use Social Media

If you’ve decided to go the digital route with your program, you’ll obviously need to leverage social media to reach your target audience. Many people have multiple social media accounts that they use for different marketing campaigns. For this reason, make sure that you’re regularly posting on all of the platforms that you’re considering using.

Each social media account has its perks and quirks. For example, Facebook allows you to easily create groups and communities, and you can use these to your advantage. If you want to create a group of people interested in your program, you can do this on Facebook and then use the “custom audiences” tool to target those individuals with ads.

Depending on how large your target audience is, you might want to consider a paid advertising campaign on Facebook or Instagram. If you’ve got a smaller audience or just want to try out the features of the platform without paying for ads, you can use the free version of these platforms.

Use Search Engine Optimization (SEO)

If you’ve decided to go the digital route with your program, you’ll obviously need to use search engine optimization (SEO) to draw people to your program.

You may also want to think about adjusting your keywords and content to reflect the “voice” of your target audience. For example, if your target audience is mostly business professionals, you might want to emphasize your business administration degree and career counseling skills.