You may have heard of the many perks of an online degree. Flexible working hours, access to a large number of courses, and the ability to work remotely are just a few of the reasons why so many people are pursuing a digital marketing degree online. What is digital marketing?
We’ll teach you everything you need to know about digital marketing in this article.
What Is Digital Marketing?
Put simply, digital marketing is the marketing and advertising practice using digital technologies, such as online banners and blogs, SEO, and paid social media campaigns. However, this is a very brief summary and not all businesses will use all the parts of digital marketing. A business may use SEO, for example, to optimize their website for search engines like Google and Bing.
In a nutshell, SEO is all about ranking high on search engines for keywords relevant to your niche. When someone searches for a product or service like yours, your website will appear at the top of the list.
With your website prominently displayed on search engine results pages, you’ll be able to drive traffic to your site from organic searches. You’ll also be able to take advantage of paid search ads, which appear in the form of highlighted text at the top of the search results page.
Blogs, forums, and social media are also forms of digital marketing. When you create and maintain an online profile that appeals to your ideal customer, you’re engaging in social marketing.
Blogs and forums are a great way to attract potential customers and establish credibility. When your customer sees that you’re actively engaging with other people in your niche, they’ll have much more trust in you and your brand. With paid social media platforms like Twitter and Facebook, you can promote your products and services and engage with customers on a personal level.
Why Is It Important to Study Digital Marketing?
With the ever-increasing use of digital technologies, it’s important to familiarize yourself with the importance of digital marketing.
With many businesses operating solely online, it’s important for prospective employees to understand the basics of digital marketing. Additionally, people who want to grow their own businesses can benefit greatly from a marketing degree, which sets you apart from other candidates.
An engaging, authoritative blog that provides valuable information to readers is a great way to establish yourself as an expert in your niche. From building trust to generating leads to increasing brand awareness, we’ll cover everything you need to know about marketing with a digital twist.
Traditional Marketing Vs. Digital Marketing
Traditional marketing is still going strong, especially since so many businesses don’t rely solely on online marketing. With the help of Google Analytics, you can track the results of your traditional marketing efforts, including website traffic, social media activity, and more. With digital marketing, however, the results are usually much more effective and measurable. It’s important to track the results of your online marketing efforts in Google Analytics, otherwise, you’ll never know what worked and what didn’t.
Even if you’re not interested in a digital marketing degree, it’s important to understand the differences between traditional and digital marketing. Being able to apply what you learn in one or the other will immensely help you in your career.
The Growth of Online Education
Not too long ago, you would need to attend college or university to study marketing. While there is still a place for campus-based learning, especially for those looking for a more hands-on learning experience, more and more people are taking advantage of online colleges and universities. This is especially beneficial for those who want to work remotely and don’t want to be tied down to a desk.
Not only does an online education help you become more independent and earn you more money, it also helps you become more familiar and efficient with the many tools and technologies related to marketing. An increasing number of students are taking advantage of these flexible courses and are able to work remotely. One of the best things about an online degree is that you’ll be able to continue learning at your own pace, as long as you have an Internet connection.
The Perks of an Online Marketing Degree
Even if you don’t end up pursuing a formal digital marketing degree, it’s important to understand the many benefits of an online marketing degree. To start, you’ll learn all the fundamentals of marketing, including marketing strategy, marketing research, and marketing communications. Additionally, you’ll have access to a large variety of courses from which to choose, including:
- Advertising and Promotions
- Analytics and Measurement
- Campaign Management
- Digital PR
- Digital Marketing and SEO
- E-commerce Marketing
- Mobile Marketing
- Multimedia and Online Marketing
- New Media and Social Marketing
- Sales Management
- Virtual Marketing and Marketing Analytics
- Web Analytics and Marketing Performance
- Web and Email Marketing
To learn more, visit the website for the American Association of Advertising Agencies (4A’s) to find listings for accredited marketing programs. Additionally, the site FutureofWork lists and reviews every bachelor’s degree and graduate program in marketing.
If you’re thinking about studying marketing, or even just about studying online, then there are a few important things you need to keep in mind. One of the best things about a digital marketing degree is that it’s practically online, so you’ll be able to continue learning at your own pace, as long as you have an Internet connection. Additionally, the courses are usually very interactive, which means you’ll not only be learning the theory but also applying it in real-life situations.