When you sign up to use Google Marketing Manager (GMM), one of the first things you will be asked to do is to create a short biography. This should be no more than 300 words and can be used to introduce yourself to people using the tool. When you finish, you will be presented with a profile that contains your most relevant information. This can then be used to find similar businesses, build a persona, and connect with customers.
The profile section of Google Marketing Manager provides a space to showcase your key information. While this information could be displayed in a bio, it might not be the most appropriate way to present this data. If you had a compelling argument to make, use this space to do so. You can add a personal website and up to three social profiles to your Google Marketing Manager profile. These social profiles can be used to connect with your audience and enhance your digital profile. Let’s take a look at how to make the most of your Google Marketing Manager profile.
What To Include In Your GMM Profile
To create a valuable profile for your business, you need to include as much information as possible. When creating your profile, you should take into consideration the four Cs:
- Cost-per-action (CPA)
- Incoming links
As an introduction, let’s look at each of these in turn.
To build a brand, you need to introduce yourself, your value proposition, and your key differentiators to potential customers. To do this effectively, use the content section of your GMM profile to build a digital content plan. This plan should detail what type of content you will produce and when you plan to produce it. The content plan will be particularly valuable to a content marketer, copywriter, or editor who plans to work with you. This plan should also detail the type of content you are producing, its scheduling, and the channels through which you will distribute your content. As you build your plan, be sure to include the key performance indicators (KPIs) that you will use to measure its success. When you are done, click on publish. This will make all of your contents available to the public. As an alternative to creating an all-encompassing content plan, you could create a detailed plan for each of the three main content types. For example, you could create a plan for website content, social media content, and email marketing content. Doing this can help you streamline the planning process and make the most of your limited time.
The community section of your GMM profile is used to connect with people and grow your network. To start, create a public profile for your business. From here, you can take advantage of Google’s many platforms to connect with like-minded people who can help you grow your business. Join groups that interest you, participate in discussions, and add your own voice to the conversation. You never know who you might meet in these communities that could end up being a future customer or partner. Take time to participate regularly in these communities and develop good habits. This will improve your business and personal connectivity.
The conversion section of your GMM profile is used to track the actions taken by users once they arrive on your site. This is typically done through the use of either web forms or email signups. From here, you can monitor the actions taken by users on your behalf. You should include this section of your profile if you want to track the behavior of your website visitors. To do this, you will need to install a conversion tracking pixel on your site. This pixel should be unique to your site and should not be integrated into another website. Doing this allows you to follow the actions of your site visitors around the internet.
The cost-per-action (CPA) is a performance indicator that will help you determine how effective your marketing activities are. The cost-per-action (CPA) metric measures the cost of acquiring a new customer. As you probably know, consumers are often guarded about their personal information and do not like to be bombarded with solicitation emails. To get them to give you their information, you will likely have to pay for the adverts. This is typically done using either pay-per-click (PPC) or pay-per-action (PPA). PPC is generally done for short-term marketing campaigns that last for a couple of weeks. PPA is a longer-term metric used for determining the success of specific marketing activities.
The incoming links section of your GMM profile is used to track the backlinks that originate from your site. To start, create a public profile for your business. From here, you can submit your website to specialized directories for free. To make the most of your profile, be sure to build high-quality backlinks to your site and monitor them regularly. You should include this section of your profile if you want to increase your site’s exposure and build trust with your audience.
Now that you have a clear idea of what to include in your GMM profile, it’s time to move on to the next step.
How To Use Your GMM Profile
When a user signs up to use GMM, they will be presented with a Get Started button. Once they click on this button, they will be taken to a dashboard where they can click on the publish button to put their information into public view. Now that your GMM profile is live, it’s time to put it to use.
To do this, you will want to take advantage of the various tools available within the Google Cloud. For example, you could utilize Google Analytics to track the performance of your social media channels, monitor the traffic to your website, and measure the success of your email marketing campaigns.
Google Analytics will provide you with data that suggests how your marketing campaigns are performing. You can then take this data and use it to make informed decisions about your future marketing campaigns. Let’s now have a look at how to use Google Cloud to maximize the value of your GMM profile.
What Information Does Google Analytics Track?
When you use Google Analytics, it will automatically track the information below:
- User ID
- Website traffic data
- Browsing history
- Product/service information
- Incoming links
- Action taken (e.g., purchases made, email signups, downloads)
- Campaign performance (e.g., cost per click, conversion, and revenue)
- Content performance (e.g., page views, organic search rankings, video watch time)
This information can then be accessed through the analytics tab within the admin panel of Google Cloud. From here, you can find the reports that Google Analytics creates for your business. These reports will provide you with data on the performance of your marketing efforts. Let’s first have a look at how to access this information within Google Analytics.