Can I Include Other People’s Marketing in My Online Course?

In today’s world, marketing has become much more than just marketing campaigns and marketing budgets. According to HubSpot Blogs’ research, marketing includes digital marketing, events marketing, social media marketing, and traditional marketing (e.., radio ads, billboards, etc.). Which type of marketing do you rely on the most?

Let’s examine each type of marketing in turn.

Digital Marketing

If you’re reading this, I assume you’re already familiar with digital marketing. Perhaps you’ve even considered it a form of online marketing, which it is. But in today’s world, it encompasses so much more. According to HubSpot Blogs, digital marketing is

  • marketing and advertising initiatives that are conducted online
  • marketing and advertising activities that are conducted in social media channels
  • marketing and advertising activities that are conducted via email
  • the collection and analysis of online data to gain insight into consumer behaviour
  • the use of analytics tools to track web traffic and improve marketing performance
  • the design and implementation of marketing campaigns using digital tools.

If you’re teaching an online course at the moment, you’re positioned to incorporate much of this into your curriculum. In particular, you have the opportunity to explore the use of digital marketing tools in much greater detail.

Events Marketing

Events marketing is exactly what it sounds like: marketing through events. As part of HubSpot Blogs’ research, they identified several types of events, including trade shows, conferences, festivals, and exhibitions. Importantly, events can range in scope from a one-off campaign to a continuous series. For instance, a trade show could be used as a single event or incorporated into a series of events throughout the year.

If you’re running an online course, trade shows and exhibitions give you a great way to engage with your audience. You can use them to showcase your products, services, and/or ideas. Importantly, exhibitions allow you to interact with your audience and learn more about their needs, wants, and behavior.

Social Media Marketing

Marketing on social media is all about engaging with your audience on the platforms they use. This could include Facebook, Twitter, YouTube, or LinkedIn. A perfect way to grow your audience and gain more traction is through branded videos. These videos will eventually become your video content, but they’re primarily meant to be shared on social media channels. In other words, your video content is becoming your online campaign to attract and retain customers.

With social media, you can engage with your audience across multiple platforms. This allows you to target the right audience and promote your course content. If your goal is to grow your audience, branded videos are a great way to do it. In terms of digital marketing tactics, brand blogging is also highly regarded, as it can provide much more engagement than simply consuming content.

Traditional Marketing

Traditional marketing, including radio ads, billboards, magazine covers, and television commercials, are still extremely relevant in today’s world. However, as HubSpot Blogs’ research shows, marketers are shifting their focus to online and mobile advertising. And why not? These ads can show up when your audience is searching for products or services related to your niche, and they can encourage your audience to choose your brand.

Traditional marketing, including radio ads, billboards, magazine covers, and television commercials, are still extremely relevant in today’s world. However, as HubSpot Blogs’ research shows, marketers are shifting their focus to online and mobile advertising. And why not? These ads can show up when your audience is searching for products or services related to your niche, and they can encourage your audience to choose your brand.

What’s important in all of this is that marketing tactics and strategies change to match the times. Not too long ago, radio ads were the go-to method for brands looking to advertise. However, with the rise of the internet and social media, marketing shifted to a more online-based approach. Today, marketers are using a combination of old and new tactics to achieve their business goals. For example, perhaps they’ll use SEO and content marketing to gain web traffic, and then they’ll use display ads and event marketing to convert that traffic into leads and sales.