The Best Ways to Market Your Online Business – Effective and Efficient

No matter what kind of business you are in, marketing is a must. You can’t just sit back and expect people to come to you. You need to be out there promoting your business. However, not every method of marketing is created equal. Some methods are more suited to certain industries than others. Here are the best ways to market your online business.

Traditional Advertising

The most basic and traditional method of marketing is advertising. You put an ad in a newspaper, magazine, or online billboard, and people who are interested in your product or service come along and see it. Though this method is effective and still widely used, it has several drawbacks.

Firstly, it’s expensive. You’ll have to pay for the ad, whether it’s in a magazine or online billboard. Secondly, you’re only reaching a small portion of the market. In the example above, the person reading the magazine probably isn’t going to be your ideal customer. Thirdly, if someone does end up signing up for your product or service, how are you going to convince them to keep using your product or service over other alternatives? Fourth, this is a passive marketing approach, which means you’re relying on others to find your product or service. Finally, you have to go where the people are, which might not always be the case. If you have a product that’s only used in a car, you’ll have to keep looking for customers in that area.

Social Media Marketing

If you’ve been around the block a few times, you might have tried marketing on social media. When people see your post on Facebook, for example, they might think of your product or service. Though the name might not suggest it, social media marketing is highly effective and a great way to market your online business. It’s simple, cheap, and depending on the type of content you post, you might even end up reaching a lot of people. What’s not to like?

The main downside to this method is that it’s highly contextual. Your chances of someone discovering your product or service through a social media post are largely dependent on the people they’re connected to. If you have a niche audience on a particular social network, you might find that your product or service is known to and recognised by people in your network. However, if your product or service is relevant to a much larger audience, you’re going to have to find a way to reach them. Remember, this is a digital landscape, which might mean finding new ways to engage your audience. For example, do you have any online stores you could try marketing to? Perhaps, you could give them a discount if they purchase something from your company’s website? Or, you could put up a contest where people can compete for prizes? These are just some examples of ways you could use digital marketing to your advantage.

Search Engine Optimisation (SEO)

Another way to market your product or service is through search engine optimisation (SEO). Essentially, with SEO, you’re trying to rank higher in the search results for keywords or phrases that are relevant to your product or service. Though many marketers consider SEO to be a form of digital marketing, it can also be considered a standalone method. When done well, SEO can get your product or service some great ranking in the search results. The trick is knowing how to do it right and the difference between white hat and black hat SEO.

The important thing to keep in mind about SEO is that you’re always promoting content. Whether that’s a blog post, product review, or something else, you’re always in the process of creating new content to promote. While this method can be effective, it can also be somewhat deceptive. Though you might think you’re just creating content to improve your search engine results, your competitors might be doing the same thing. When you’re competing for the same keywords in Google Search, the results can sometimes be less than honest. To prevent yourself from being ranked for keyword phrases that you don’t mean to be associated with, it’s a good idea to conduct a trial run focusing on those keywords before the big launch. This will give you a chance to see how others are ranking and whether or not your position is legitimate. If you want to try a different keyword phrase, you can go back and run the trial again. Just keep in mind that sometimes, the better the content, the better the search engine rankings.

One important thing to note about SEO is that it’s always evolving. Though there are set ways to do it right, the game is always changing. If you want to keep up with the latest trends and techniques, you might want to consider taking some online learning or a paid course. With the right training, you’ll be able to pull off some amazing SEO campaigns that will get your product or service some great recognition in the marketplace.

Product Marketing

Though not always the most effective way to market a business, some products are much more suited to being marketed than others. If you’re looking to make money quickly, you might want to consider selling a product that’s popular and well-known within your niche. If you can get the word out about your product, your chances of making some quick cash are high. Product marketing is all about getting paid to talk about a product you enjoy using. When executed correctly, product marketing can work like a charm.

One important thing to keep in mind about product marketing is that you’re not exactly like-for-like with your customers. You might enjoy selling umbrellas to people living in London, but if you’re closer to the beach, you’re going to want to look for a sun lounger to pitch. Don’t get me wrong, a good product or service can make the world of difference, but you have to find the right one for your needs. Being able to articulate those needs is a key part of becoming a successful product marketer. For example, perhaps you’re looking for a new sofa and don’t want the typical springtime sales spiel. Or, you might want to target first-time buyers who are looking for something more modern. Being able to highlight the benefits of your product and steer the conversation towards those benefits is what separates a good product marketer from an effective one. Every situation is different and you have to be able to find the right fit for your business.

Customer Satisfaction

As a business owner or manager, you’ll be heard saying this phrase often. After all, the customers are always right. However, no matter how many times you say it, it never really seems to sink in. The fact is, no matter what kind of business you’re in, customers are the lifeblood of your organisation. It’s no secret that customers leave, or at least look for, better service somewhere else. It’s no secret that customers have an opinion either, whether or not you want to agree with them. In today’s world, customers can spread the word about your business very quickly. Even when done well, traditional marketing rarely provides customers with an exceptional experience, which can cause them to seek alternatives. If you want to retain customers and increase your business’ revenue, you need to focus on customer satisfaction. Though it might be difficult to quantify, you can bet your business that customers are more likely to remain loyal to your brand if they feel appreciated and valued for their input.

Now, you might be thinking that all of this talk of marketing is overwhelming. Sure, it can add up quickly. However, remember, not every marketing method is created equal. Some are better suited to certain industries than others. Which method you use is going to depend on your industry, your budget, and the results you’re looking for. With so much information to take in, it might be a good idea to work through a simplified plan. That’s why I’ve come up with a Marketing Matrix. It’s going to help you pinpoint where you should focus your attention as you consider various marketing methods.