If you’re looking to build a profitable eCommerce store or looking for an alternative to expensive traditional adverts, then check out the C2C affiliate program.
C2C, or Commissions to Click, is a performance-based affiliate program run by affiliate marketing platform ClickFunnel. The emphasis is on generating real sales from real people rather than just digital “traffic.”
By integrating with popular eCommerce platforms like Shopify, BigCommerce, and Volusion, ClickFunnel provides a flexible and robust suite of tools to help online marketers drive sales.
In this guide, we’ll cover everything you need to know about getting started with C2C, including:
Before we get into the nitty gritty, it’s important to establish some foundational concepts. First off, the name “C2C.” What does it stand for?
Well, as you might have guessed, “C2C” stands for “Commissions to Click.” Essentially, this is an affiliate program that pays you when somebody clicks a link or buys a product that’s promoted on your website.
The beauty of this program is that you don’t necessarily need to have a physical product to get started. In fact, if you don’t want to sell your own products, you can use affiliate links to promote any type of service or tool.
For example, let’s say you’re an online store owner who specializes in selling kids’ clothing. You could promote a children’s clothing manufacturer that offers an affiliate program, or you could choose to promote Amazon, which offers a larger affiliate program with a more robust base of merchants.
How Does It Work?
Once you’re set up with a C2C account, you’ll want to populate it with products and services that you believe will be of interest to your target audience. Remember: It’s a performance-based affiliate program, so you won’t necessarily make a profit from every sale.
You can find affiliate programs from virtually any industry, whether you’re looking to promote luxury goods, technology, or recreational activities. The most important thing to keep in mind is that you must choose products that are relevant to your target audience.
Also, keep in mind that ClickFunnel offers integrated solutions that make it simple to get started, so you won’t have to set up individual campaigns for each product or service you want to promote. With ClickFunnel, you can create one campaign and watch it perform across various platforms, including your own website.
Just because a product or service is relevant to your audience doesn’t mean that it’s necessarily safe for them to consume. For instance, if you’re promoting food products, you need to keep an eye on what type of food your audience is consuming and whether or not it’s suitable for them. Remember: You’re trying to build trust with your audience so that they’ll click your links and make purchases.
Also, keep in mind that ClickFunnel is a performance-based affiliate program, which means that you won’t make a profit from every sale. Only if a customer makes a purchase after being influenced by your promotions will you earn a commission.
This can be a little frustrating if you’re looking for a quick and easy way to earn a profit. You might want to consider pursuing other types of affiliate programs that can help you achieve your financial goals sooner.
Depending on how much you promote and how much someone purchases as a result of your promotion, you’ll earn either a standard commission or a performance-based commission.
For standard commissions, you’ll earn a small commission for each sale that is brought about by your promotion (this is usually around 4% for major retailers). You’ll also earn a slice of the sale when a customer clicks a product or service link on your site (usually around 2% for major retailers).
Performance-based commissions are calculated using a combination of these elements: how much someone purchases as a result of your promotion, how much they spend on the product/service you’re promoting, and how much they spend on affiliate products/services overall.
For example, if you promote a $100 iPhone headset, you’ll earn a 4% commission from the sale, but you’ll also earn another 4% credit for each person who clicks a link on your site and makes a purchase. This means that you’ll earn 8% in total for that sale—which is higher than your standard 4% cut.
How Do I Get Paid?
It’s important to keep track of where your earnings from C2C will appear on your bank statement. You’ll see that standard commissions will show up as earnings from a product or service, and then you’ll have a separate line item for affiliate earnings.
Performance-based commissions will show up as a separate line item as well. This makes it much easier to track your earnings since you can see what proportion of your revenue comes from affiliate marketing. To learn more, visit the C2C Help Center or contact customer support.
Recommended Blogs, Landing Pages, & Funnels To Help You Get Started
In case you’re still wondering what types of content you should be promoting on your website, here are a few blogs that you might want to check out.
Firstly, you should try and establish yourself as an industry leader in your field. If you can, create a how-to guide or an article that answers common questions and gives helpful tips. You might also want to consider researching best practices and using that information to write an authoritative blog post.
Secondly, you should try and build a large audience. When you have a large audience that trusts your advice or content, it will be much easier to get them to perform an action (like make a purchase) that will pay you off.
Thirdly, you should keep your blog posts engaging. Use relevant and engaging images, include stats and facts to support your arguments, and link to reputable resources (like websites, social media accounts, or scientific journals).
Next, once you have a sizable audience (around 1,000 subscribers), you can move onto the next phase: landing pages.
A landing page is simply a page on your site that you direct people to after they’ve performed an action (like downloaded a freebie or signed up for your newsletter).
On a landing page, you can include product videos, product images, specs, and a small bit of text promoting a particular product or service (usually around 8-12 words).
You can use your landing page to promote your products, services, or both. If you decide to go with a product-based landing page, you can use a tool like Google Adsense to display ads for products that are relevant to your target audience.
Where Do I Start?
As mentioned above, you don’t necessarily need to have a product to get started with C2C. In fact, you can use the platform to promote anything that you believe will gain traction within your target audience. Just make sure that the products you choose fit within the affiliate program guidelines.
Once you’re set up with a C2C account, you can begin creating affiliate promotions that will help you generate revenue.