How to Use Coupons in Your Online Marketing

Coupons are a great way for customers to save money while increasing your sales. According to HubSpot Blogs research, 42% of consumers used coupons while shopping online, and 28% used them in a physical store. That means that there’s a lot of potential for online merchants to reach out to this audience and include coupons in their marketing strategy. Below, we’ll discuss three ways that you can put coupons in your online marketing mix to increase your sales.

1. Offer coupons in your email marketing

If you’re running an email marketing campaign, you have an opportunity to include coupons through a range of email marketing platforms such as HubSpot, MailChimp, and Constant Contact. These services allow you to design an offer that appears in the users’ digest view of your email list. As a merchant, you provide the coupon code and the email list is equipped with the rest.

One of the benefits of email coupons is that these offers are highly targeted and have a high conversion rate. To optimize your email campaigns, you can use performance marketing software, like HubSpot, to track the actions of your target audience. For example, you can set up a series of emails with various offers and see which ones generate the most leads and sales.

2. Use social media to promote offers with coupons

E-commerce merchants using social media get an opportunity to connect with customers who are already engaged with them. With this approach, you can drive traffic to your site and increase your conversion rate by promoting deals and coupons through social media channels, such as Twitter and Facebook.

You can use marketing automation software, like HubSpot, to set up automated campaigns that post a special offer to your fanbase every week or every other week. You can also use marketing automation to track the performance of these campaigns and adapt your strategy as needed. With this approach, you can reduce the amount of time you spend on social media manually, which allows you to focus on other parts of your business.

3. Use re-marketing to promote offers with coupons

If you sell a product or service that consumers have previously expressed an interest in, you can use re-marketing to promote deals and coupons. For example, if you notice that your customers have an interest in purchasing jewelry items, you can use re-marketing to drive traffic to your site and encourage them to make a purchase. You can also use re-marketing to promote a specific campaign or offer that you’ve recently launched.

In order to succeed with re-marketing, you need to ensure that your campaign is seen as relevant and helpful by your target audience. To get started, try tying your marketing strategy to a relevant hashtag or keyword used on social media channels such as Twitter and Instagram. Doing this can make all the difference in gaining attention and encouraging consumers to follow your lead.

Whether you decide to use coupons directly in your email marketing or through social media channels, offering discounts is a great way to attract and retain customers. Just remember that whenever you promote a deal or coupon, you’re representing a brand or merchant that you believe in. Make sure that you do not promote fraudulent offers or those that are illegal to use.

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